There was a significant swing in favor of premium skincare brands compared to mass skincare brands over the 2001-2002 period in Taiwan

Research and Markets have announced the addition of the 'Skincare and Suncare in Taiwan to 2007 report to their offering.

This report is a detailed analysis of the skincare and suncare markets in Taiwan. Covering four categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus full five-year market forecasts.

Scope

Contains information on four key categories -- facial care, hand care, body care, and suncare.

The comprehensive data set includes market values, volumes, segmentations and forecasts.

All data is for 2002 and full five-year forecasts are provided.

Report Highlights

There was a significant swing in favor of premium skincare brands compared to mass skincare brands over the 2001-2002 period in Taiwan. The top two leading brands, Shiseido and SK-II are both premium skincare brands.

Facial care dominates the Taiwanese skincare market, having the highest growth in terms of sales value and sales volume over the 1997-2002 period. However, body care should have the highest growth for the 2002-2007 period.

This report is designed to:

Discover the major quantitative trends affecting skincare & suncare.

Understand consumers consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41516

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