Group from McCombs School of Business Analyzes Nubella™ LLC, and Presents Review

Dallas,TX (PRWEB) December 11, 2003

Nubella™ LLC, formed in 2002 and dedicated to improving the health and nutrition of consumers, collaborated with a team from the University of Texas at Austin’s McCombs School of Business on a semester-long project that critiques local area ventures and their respective business models. Throughout the semester, a team of four students from the class of 2004 fully analyzed Nubella’s business model, operational structure, growth plans, marketing strategy, financial projections, and much more, as the group evaluated the viability and sustainability of Nubella’s overall product and service proposition. On December 1, 2003, the team presented their analysis and overall recommendations for the company.

“We believe that Nubella has the potential to be an important player in the long neglected smart nutrition space,” stated Ben Gawiser, project lead (class of 2004). “Nubella has the ability to combine their expertise in technology and publishing to deliver a one-to-one marketing channel to consumers interested in nutrition,” added Gawiser. The McCombs’ School MBA team made recommendations to the Nubella team aimed at enhancing and supporting Nubella’s existing product offering. Many of the new suggestions focused around harnessing the Internet to better communicate with, and understand Nubella’s end-consumer.

“Collaborating with the team from the McCombs’ School of Business was an enlightening experience for our entire team, as the MBA student’s perspective provides our team with a unique and well researched view on how we are currently pursuing our business proposition,” said Matthew Combs, CEO of Nubella LLC. “The entire team’s highly inquisitive, and often times skeptical nature, forced our entire team to take a deeper look into our model and make necessary enhances to our ongoing structure accordingly,” added Combs.

The MBA team has passed along a 16-page report and full presentation detailing the full analysis performed by the team. Components contained within the report include product expansion opportunities, valuation review, market size, review of company strengths and weaknesses, and a final review of the overall Nubella venture. In response to the product, Gawiser said, “Relative to many other companies their size, Nubella has set themselves up with an impressive sales pipeline, leading to a sustainable revenue model. Nubella has taken a simple idea, bringing good information about nutrition to the average person, and has turned it into a promising venture.”

More information related to the analysis performed on Nubella LLC by the University of Texas at Austin’s McCombs School of Business can be obtained by contacting Nubella directly. More information on Nubella LLC is available at http://www.nubella.net.

About Nubella™, LLC

Nubella™, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella booklet (also called the ‘N’ Booklet) and the patent pending Bill of Health concept is a first-of-kind

offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.

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