"Marketing the College" 2004 edition. The report looks closely at the marketing tactics of a sample of American colleges.
MARKETING THE COLLEGE,2004 EDITION, A NEW PRIMARY RESEARCH GROUP STUDY, FINDS THAT IN MARKETING TO PROSPECTIVE STUDENTS COLLEGES ARE GREATLY EMPHASIZING HIGHLY FOCUSED AND PERSONAL APPROACHES TO TARGETED GROUPS, AIDED BY INTERACTIVE WEB SITES, VIRTUAL CAMPUS TOURS, PERSONALIZED E-BROCHURES, AND PERSONAL WEB/PHONE CONTACT BETWEEN PROSPECTIVE AND CURRENT STUDENTS
New York, New York (PRWEB) December 11, 2003 --Primary Research Group has just published MARKETING THE COLLEGE (ISBN ## 1-57440-064-9). The report looks closely at the marketing tactics of a sample of American colleges, describing their use of direct mail, TV and radio advertising, billboards, viewbooks and search pieces, campus events, virtual tours, ebrocuhres, web ads and other tactics to recruit students. Some of the colleges profiled in the study include: the State University of New York at Binghamton, Bethel College, Albright College, Ball State University, Butler County Community College, Urbana College, Westmont College, Mendecino College, Illinois State University, and many others.
Some findings include:
| | - Marketing through sports events has been successful in building alumni support and increasing the number of applicants
- Small Colleges are increasingly emphasizing the personal, student centered approach to education in contrast to the perceived person-must-fit the institution attitude of some larger college
- Viewbook print runs have slightly decreased but the viewbook is still viewed as an important marketing tool
- Many colleges now receive over 65% of their total applications through web sites
- A handful of web sites are important venues for advertising to graduate and overseas students missed by more traditional advertising means
- Sponsored customized campus magazines are becoming an attractive option for many colleges
- Colleges are rushing to personalize their web sites so that prospective students can quickly gather information relevant to their needs
|
The report is available for $120.00. A digital version with rights to print out one additional copy is $144.00. Order print or electronic versions directly from Primary Research Group or order the print version from leading book suppliers such as Baker & Taylor, Blackwells, The Book House, Emery-Pratt, Academic Book Center, Midwest Library Service, Eastern Book Company, Ambassador Books, Franklin Book Company and other suppliers of titles.
FOR FURTHER INFORMATION OR A REVIEW COPY CONTACT JAMES MOSES OR PHIL WONG AT 212-736-2316 OR GO TO WWW.PRIMARYRESEARCH.COM
###
|
