LASH OUT THIS SEASON Andrea and Ardell Faux Lashes Help Get Your Eyes Holiday-Glam!

Los Angeles, CA -- December 2003 -- J-Lo, Gwen Stefani and Alicia Keyes are just a few of todays stars to update vintage élan with faux lashes, and you can, too. Looking for a touch of glamour? Try a dramatic lash. Not that daring? A subtler lash will give you that wide-eyed doe" look.

Andrea and Ardell, manufacturers of innovative beauty and personal care products, offer a selection of individual faux lashes along with these helpful application tips (perfect for the lash novice!) that are guaranteed to put your eyes into festive-focus.

Decide on Your Desired Look

For a sexy, sultry look, ideal for that New Years Bash, use longer length individual lashes like Ardells Duralash Flare in Long Black or Brown ($3.79) across the lash line and cluster three longer individual lashes at the outer corner. Its important to always put the longest lashes on the outside edge to lift and elongate the eye. Sometimes just two or three clusters at the outer corners are all you need to look stunning.

For a less dramatic look, such as the company holiday party or get-togethers with friends, use Ardells Duralash Naturals in Short Black or Brown ($2.66) or Andreas Mod Perma-Lash in Flare Short Black ($3.79) and apply just a few shorter individual lashes to the outside corner of your eye.

Apply Lashes

When applying individual lashes, do so after putting on any face or eye makeup. Lashes are like your evening coat -- the last thing you put on before heading out the door.

First apply a thin line of black eyeliner to your upper lid, right over your natural lashes. This ensures that skin doesn't show between your real lash line and the false lashes. Then apply mascara to your natural lashes before applying false lashes. This will help the false lashes adhere better and mix in with your natural lashes.

Squeeze a tiny drop of Ardell Lashtite Adhesive (specifically designed for use with individual lashes) ($3.79) onto foil or a disposable plastic plate, dipping the tip of each lash into the glue. Let the glue dry for a minute before applying. This trick allows the glue time to get tacky for better adhesion.

Use tweezers to pick up a single lash and lay it on the lid at your natural lash line. Insert individual lashes between your natural lashes spacing them a little less than 1/4" apart, starting at the outer corner of your eye and working inward, to the middle of the eye. Let lashes set for a couple minutes. Continue this step until you achieve the desired affect. Apply another coat of mascara to blend the false lashes with your own.

Ardell and Andrea lash products are available at drug and beauty supply stores nationwide including CVS, Duane Reade, Eckerd, Genovese, Longs, Osco, Sallys Beauty Supply, Rite Aid, SavOn and Walgreens, among others.

About American International Industries
American International Industries is a leading manufacturer and distributor of innovative, premium beauty and skin care products available in retail and professional beauty supply stores worldwide. A.I.I. was founded in 1971 and, through the acquisition of quality retail and professional brands, has become one of the largest privately held beauty companies in the U.S. Our brands include Andrea, Ardell, Body Drench, Clubman-Pinaud, GiGi, Girlfriends, Naturessence, 'N Rage, One Touch, Surgi-Care, Woltra and Youthair.

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