Tammy Lundgren Achieves Certified Professional Services Marketer Designation

Tammy Lundgren, Sr. Marketing Coordinator of Swinerton Management and Consulting in Los Angeles, California, achieved the designation of Certified Professional Services Marketer (CPSM) in August 2003. She is one of approximately 300 practitioners throughout the United States to be certified by the Society for Marketing Professional Services (SMPS), the premier source for education, information, and resources in marketing professional services for the built and natural environments.

LOS ANGELES, CA, (PRWEB) December 11, 2003 --A Certified Professional Services Marketer is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services and who embraces the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics. SMPS President Randle Pollock, FSMPS, states: The CPSM certification is an investment in ones career and the future of A/E/C professional services marketing."

Based on a 1998 practice analysis commissioned by SMPS, the certification program is intended to test the knowledge of marketers in six core competency areas: market research, marketing planning, client and business development, qualification statements and proposals, promotional activity, and information, resource, and organization management. Once candidates have earned the CPSM designation, they must maintain their certification status through continuing education.
Today, SMPS has 5,500 members who are active in 50 chapters across the United States. Members are marketing professionals employed by architectural, engineering, planning, interior design, construction, and specialty consulting firms.

To learn more about SMPS and the CPSM certification program, contact Melanie Penoyar at 800-292-7677, ext. 227, or melanie@smps.org. Information is also available on the SMPS web site at www.smps.org.

SMPS was created in 1973 by a small group of professional services firm leaders who recognized the need to sharpen skills, pool resources, and work together to create business opportunities. Together they established SMPS to help tackle the day-to-day complexities of marketing in a time when marketing was barely acknowledged as a separate component of professional services firms
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