Legendary Ska Front Man Neville Staple Unveils 'Rude Wear Fashions'

Neville Staple, legendary Ska front man best known for his work with two tone greats 'The Specials' has today announced the launch of 'Rude Wear Fashions'. Neville is currently on tour and producing a new Album, and A live DVD follow.

Neville Staple, legendary Ska front man best known for his work with two tone greats 'The Specials' has today announced the launch of 'Rude Wear Fashions'. Neville is currently on tour and producing a new Album, and A live DVD follow.
http://www.rudewear.co.uk

Rude Wear will be headed by Entertainment and Music Executive Barry Sanders along with fashion experts David Gold and Neil Wiseman, with a line of clothing covering Suits, Jackets, Polo Shirts, Sweat Shirts and T Shirts. The range is aimed at both the fans of Ska and the current youth culture of today.

The two-tone image of the late 1970's and early 80's was based around racial unity at a time when there was much racial tension. The clothes and the image of this time was very much seen as a cult, Rude Wear fashion in looking to celebrate 25 years of Ska in 2004 and the resurgence of the Music as with Neville, Madness, No Doubt and many more bands, it was felt time to launch a range that no only was attached to the music but was also updated and cutting edge for today's market place.

Neville commented, "It's really great to see this type of clothes will soon be in shops again and maybe the kids will again walk down the street looking smart and trendy, no seriously the guys at Rude Wear have done a fantastic job and we have been working on this now for many months in order to bring together the music and the fashion once more."

"It has been an absolute pleasure working with Neville and his management team on the designs of this new range" David Gold said, David is head of Sales at Rude Wear and went on to say "we hope to have our first range in the shops by no later than the end of February 2004, we have had an absolutely amazing response especially from the European and American markets and we hope to have the product presented to our UK and Irish customers in the next few weeks. We started this as fans really of the music from our youth but since the order books have filled up we are now taking it very serious and are already looking at a further range for late 2004 and 2005."

Along with creating his own fashion line, Neville recently formed a partnership with Alchemy Entertainment to create Rude Boy Music, his own record label, with a focus on Roots music. This label will not only release Neville's archive material and new recordings, but will also allow him to sign new and up coming talent. Giving Neville a chance to work with the Ska legends of tomorrow.
http://www.rudewear.co.uk