Focus Marketing Founder To Discuss Digital Music Marketing Strategies

We all know how the online buzz about a new album can make or break sales. That buzz factor is rapidly moving to new technologies including cell phones, broadband, Internet, online marketing, chat rooms, and websites. Developing strategies to effectively promote musicians across all these new media will be addressed by Jean Marc Rejaud, founder & President of marketing strategy firm Focus Marketing at iHollywood's Music 2.0 conference in LA on Dec 8th and 9th.

We all know how the online buzz about a new album can make or break sales. That buzz factor is rapidly moving to new technologies including cell phones, broadband, Internet, online marketing, chat rooms, and websites. Developing strategies to effectively promote musicians across all these new media will be addressed by Jean Marc Rejaud, founder & President of marketing strategy firm Focus Marketing at iHollywood's Music 2.0 conference in LA on Dec 8th and 9th.

"What has been lacking to a large extent in the music industry is meaningful research & analysis upfront in defining the optimal marketing strategy," explained Jean Marc. "Artists & labels have too often turned to cookie-cutter solutions without any supporting data."

"With the emergence of digital mediums though, the wealth and ease of acquiring data will increasingly shape marketing strategies, particularly across mediums. The question facing marketing strategist and executives is how all this data & information translates into the development and implementation of actual cross-media marketing plans that deliver results."

Jean Marc has spent the last 15 years developing and implementing consumer analysis, best segment targeting and innovative marketing/business strategies for Fortune 100 companies, including American Express and l'Oreal. Today, Jean Marc leverages the 80/20 Rule to create information-driven marketing campaigns utilizing everything from database and direct marketing to loyalty programs and new business development for the music industry.

As a preview of some of the practical benefits of Focus Marketing's methodology, attendees can download a 80/20 rule simulation document that will help them calculate its impact on their business or career. The document is freely available by registering to the Focus Marketing newsletter, providing periodic communications on marketing ideas and analysis.
http://www.focusmarketing.us/music/