Bay Area’s MarketUP Launches Big-Agency Marketing Services for the Masses

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Berkeley, CA Â? TodayÂ?s fluid business climate and continuing trend towards outsourcing have created a need for high-level marketing, advertising and PR services to be more readily available to the largest business sector: small companies. MarketUP was founded by experienced professionals to fill that need for startups and small businesses nationwide.

MarketUP, a marketing consultancy network focused on start-ups and small businesses in the B-2-B sector, officially launched its own business and website today at

The principals, located in the San Francisco Bay Area, have been doing business together as independent contractors for several months.

“Our business basically built itself. I recently relocated to Berkeley from the east coast, fresh out of a large corporate marketing department, when the phone rang asking if I could help a small company with new business development. While budgets and resources were clearly limited, the NEED was the same as in a larger company: get the right message out to the target market. This presented an exciting challenge -- to do a lot with a little.” says founder and principal consultant Donna Lehman. “It’s been a wild few months, and the phone keeps ringing.”

Ms. Lehman teamed up with a prior associate and old friend, Phil Andrews, senior consultant. Several years ago they worked together in roles of client and agency to launch a groundbreaking financial services product. Their styles and experience meshed so well that in 1998 they jointly accepted an IABC Gold Quill Award in Washington D.C. for that project’s communication materials, and continued to work together whenever possible.

By combining their individual strengths and pooling their network of other creative and technical professionals they already knew, Lehman and Andrews are able to provide high-quality, agency-level services without the high price tag of full-scale agency work. And the more flexible, changing world of start-ups appeals to them.

MarketUP, as their tagline states, provides “Just what you need.” Said Ms. Lehman, “We are true believers in listening closely to what our clients need, where they want to go, and then finding the best way to help get them there. We’re excited by this chance to really make a difference for young companies.”

The company has hit the ground running, with several companies signed up before the doors were officially opened. Reactions from current clients have been very supportive. From Charles A. Handler Ph.D., President/Founder, “I couldn’t be happier with my decision to work with Donna Lehman and MarketUP. Donna is a real pro who has an instinctive feel for helping us little guys look 100 feet tall. If you are a smaller company in need of big time marketing and PR services, MarketUP won't disappoint.”

Any individual or organization interested in learning how to increase their marketing effectiveness can find out more by visiting or contacting the principals directly. MarketUP focuses primarily on startups and small businesses in the B-2-B sectors, with substantial expertise in Financial Services, Human Capital Management, Employee Communication, and Telecommunications.

For vendors interested in becoming part of the MarketUP partner Network or other resources, please contact Donna Lehman directly at (510) 525-1474 or

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