Mark Pi International, amongst the top 5 Chinese Fast Food Chains in North America enters the Indian Subcontinent

The $100 million, Mark Pi International group, amongst the top five Chinese Fast Food Chains in North America, is poised to enter the Indian subcontinent by entering into an alliance with the New Delhi based, Trak Services.

(PRWEB) December 15, 2003 --The $100 million, Mark Pi International group, amongst the top five Chinese Fast Food Chains in North America, is poised to enter the Indian subcontinent by entering into an alliance with the New Delhi based, Trak Services. This is Mark Pi Internationals first initiative out of the US. After playing a key role in revolutionizing the Chinese fast food experience in North America, the Mark Pi International Chain, which operates over 50 outlets, has ambitious plans of opening 20 outlets in India by the end of 2004. Within 5 years the Chain would be covering all the metros by investing over $5 million and would be looking at reaching the smaller cities with a population of more than 1 million.

Acknowledging the immense opportunity that India has to offer, Mark Pi, Founder and President -- Mark Pi International, who also happens to be the Guinness Record Holder for fastest noodle making said, Mark Pi International has been following the Indian market for quite some time. We feel that Indian market poses as a great challenge and yet offers tremendous opportunity. It is maturing up both from the demand and supply perspectives and we as a business group would like to capitalize on it." He further added, Trak Services, which is very well versed with the intricacies of franchising in India was our obvious choice and we are happy to announce this alliance."

This tie-up will be the first step for Trak services in the hospitality sector, which has primarily been associated in successful and leading ventures in the IT and IT Enabled Services domain. Commenting on his companys plans, Rohit Chand, the Founder and Chairman of Trak services said, Trak has always been exploring new business focus areas, which strengthen its portfolio and allows it to contribute to the global economy in a better manner. Recognizing the emergence of the hospitality industry as a sunrise sector, which along with others would propel the Indian economy in the 21st century, the company has entered the fast food retail sector." He further added, Trak aims to eventually become an end-to-end hospitality services company. We would like to cover the entire range of activities right from commercial farming in villages to exporting food items to International markets."

The quick-service, authentic Chinese fast food model with its generous portions of hygienic, healthy food, reasonable prices and friendly service is all set to make its place in the heart and stomachs of the consumers. Mark Pi International will serve hot and fresh food to dine-in guests, as well as offer take away and home delivery services. The company would be largely looking at direct promotional activities at the ground level.
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