Renno Public Relations Strengthens its Position in the Market

Renno & Associates, a leading independent public relations consultancy in the Arab World, succeeded in strengthening its position in the market, despite the critical global economic situation, by managing major activities that gained regional and international recognition

(PRWEB) December 16, 2003 --Renno & Associates, a leading independent public relations consultancy in the Arab World, succeeded in strengthening its position in the market, despite the critical global economic situation, by managing major activities that gained regional and international recognition.

As the public relations agency in charge of organizing and managing the visit of Dr. Craig Barrett, CEO Intel, and his team to Lebanon, Renno & Associates succeeded in achieving the objectives outlined by Intel management in terms of ensuring that all logistical and technical details met the client's expectations and guaranteed the success of the visit.

Renno & Associates also organized an intensive press relations campaign by communicating to the press the important messages relayed by Dr. Barrett, starting with the inauguration of the Finance Competency Center at the American University of Beirut, and ending with the major announcement of "Intel Innovation in Education", made with Prime Minister Rafic Hariri, at the end of his one-day visit to Lebanon.    

Commenting on the success of the Intel project, Samer Renno, Managing Director, Renno & Associates, said: "As a young and dynamic agency, taking on the entire task of organizing the visit of one of the top CEOs in the world was a major feat that took a lot of hard work and dedication."

Renno added: "Our aim was not only to exercise our top professional practice in public relations, but to also highlight the fact that a young Lebanese agency was capable of delivering a highly successful event with an international caliber."

Breast Cancer Awareness Campaign
Working in parallel with the Intel project, Renno & Associates' team succeeded in raising the image and guaranteeing the success of this year's national breast cancer awareness campaign, organized by Hoffmann-La Roche, in collaboration with the Ministry of Public Health and the World Health Organization.

The public relations objectives of the campaign focused on: 1) relaying the message that "Early Detection Saves Lives", 2) encouraging women over 45 years old to obtain annual mammography, and 3) highlighting the fact that the chances for survival from breast cancer can reach 90% if detected at an early stage.

"Our aim was to highlight the importance of this awareness campaign and to reach a vast majority of women in Lebanon," said Dania Renno, Senior Account Manager, Renno & Associates. "We have succeeded in creating an elaborate media relations campaign by managing the press office, which focused on regular preparation and distribution of press information and the organization of press interviews for campaign organizers, specialized doctors and patients."

Renno & Associates was also instrumental in identifying and coordinating with the various municipalities around the country for the setup of the campaign logo -- pink ribbon -- in their major centers.

"In addition to involving the municipalities in this campaign, we also succeeded in coordinating with major shopping centers, lingerie stores and beauty centers for the distribution of the campaign leaflets and pink ribbons to their customers, thus creating a major public awareness in high-traffic areas around the country," added Renno. "The overall evaluation from the general public for the media relations activities was highly positive, and many dubbed this campaign as one of the successful awareness campaigns to be launched in Lebanon."

Pepsi Basketball Talent Competition
Raising the profile of a community initiative is one of the objectives Renno & Associates worked extensively to achieve when Pepsi launched the first national basketball talent scout in 2003. The tournaments organized covered the five national districts (mohafazat) and aimed at crowning a national championship team, in addition to identifying most valuable players.

"Our task as an Agency was to communicate to the public, especially the target groups, the significance of the tournaments in terms of identifying young talented players and providing them with the opportunity to become national basketball stars," commented Samer Renno. "We have succeeded in generating extensive media coverage for the entire event, which created interest among players, parents, school officials, and local sports clubs. In addition, Pepsi achieved the objective of leading a national community initiative that compliments its sports platform and identifies young stars."

In addition to the successful implementation of the three major projects, it was business as usual for Renno & Associates in 2003, with the daily management of the public relations accounts of Pepsi, Intel, Business Software Alliance, Neutrogena, and RoC.

About Renno & Associates
Renno & Associates has helped introduce the discipline of public relations to the Lebanese market through the implementation of international standards of operations and positioning this field as one of the crucial pillars of communications.

The process of strengthening the concept of public relations in Lebanon and the Levant market is one of the goals that the Agency aims to achieve in the 21st Century.

For additional information, please visit the agencys website at: http://www.rennoandassociates.com

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