AccelChip Selects Cerados Sales Force Information Service

Cerado, a leading provider of sales force information services, today announced that AccelChip, Inc., the leading provider of high-level design tools and models for acceleration and implementation of DSP algorithms in silicon, has selected Cerado's Sales Force Information Service to more effectively manage its global sales activities.

HALF MOON BAY, CA (PRWEB) December 17, 2003 --Cerado, a leading provider of sales force information services, today announced that AccelChip, Inc., the leading provider of high-level design tools and models for acceleration and implementation of DSP algorithms in silicon, has selected Cerado's Sales Force Information Service to more effectively manage its global sales activities.

Using Cerado, AccelChip's global sales force now has a central repository for sales presentations, product information, and competitive intelligence. The Cerado information repository provides AccelChip's sales and marketing teams a central knowledge base for their sales tools. In addition, AccelChip's sales and marketing teams now are using Cerado's simple and powerful web-based system for managing sales reporting, pipeline management, lead management, and contact management. AccelChip will also be integrating Cerado with the AccelChip website to enable zero-latency, "straight through" processing of web leads and information requests. The end result for AccelChip will be improved connection with customers, as customer inquiries will be delivered electronically directly to the appropriate account manager.

"With AccelChip's rapid growth, our need for advanced sales force automation and customer relationship management became a necessity," said Steve Bosset, Director of North American Sales for AccelChip. "The Cerado system is straightforward to use, easy to tailor to our business, affordable, and meets our business objectives," Bosset continued.

"AccelChip's sales and marketing team members are now all using the system, and the out-of-the-box capabilities that Cerado provided were exactly what we needed. The bottom line is that Cerado allows us to run our business more effectively."

About Cerado's Sales Force Information Service

Cerados Sales Force Information Service provides sales representatives access to the tools and information they need to sell more successfully. The Cerado Sales Force Information Service can be used to give reps online access to:

- An online Library for accessing sales presentations, frequently asked questions, sales collateral, sales letter templates, and more
- Timely, detailed competitive information
- Both detailed and summary win-loss analysis
- An easy-to-use, full-featured, contact manager
- Pipeline management and forecasting
- Robust reporting capabilities
- Marketing campaign management and tracking
- Integrated web-based lead generation capabilities
- The ability to easily import account information that is currently stored in other software or ASP-based sales force automation systems

As markets, competitors, and customers evolve, having "always on" access to competitive intelligence, win-loss analysis, account, and opportunity information becomes the difference between making a quarter or missing it. The Cerado Sales Force Information Service delivers the information and tools that reps need to close more business, more effectively. More information is available at http://www.cerado.com/solutions03.asp

About AccelChip

AccelChip, Inc., founded in 2000 and headquartered in Milpitas, California, develops and markets design tools, intellectual property, and consulting services that enable a true, top-down DSP design process. AccelChip's innovative electronic design automation solutions link the domain specific DSP design environment with proven silicon design flows, allowing DSP algorithm developers to go directly from MATLAB to silicon implementation with high quality results.

About Cerado, Inc.

The vision of Cerado, Inc. is very simple: to be the leading provider of services that enable a sales force to be more successful. Cerado accomplishes this by using advanced technology to provide useful, non-intrusive services to executives and sales professionals that enable them to communicate more effectively, compete more effectively, and close business more effectively. Cerado works with organizations across a number of highly competitive industries such as high tech, finance, and professional services. Cerado is privately held, and is based just south of San Francisco, California.

On the web at: http://www.cerado.com.

KEYWORDS: SALES FORCE EFFECTIVENESS, WIN-LOSS ANALYSIS, COMPETITIVE ANALYSIS, COMPETITIVE INTELLIGENCE, CRM, SFA, SALES FORCE AUTOMATION

Cerado is a trademark of Cerado, Inc. All other trademarks are the property of their respective owners.

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