Hotel chains have always had a love/hate relationship with third-party merchants

Research and Markets have announced the addition of the 'Merchant Hotel Programs: Aligning with Hotel Interests to Drive Participation and Success report to their offering.

(PRWEB) December 19, 2003 --Hotel chains have always had a love/hate relationship with third-party merchants. Merchants are beginning to address this by returning some pricing control to the chains.

Key Questions:

- How big is the market for merchant hotel products, and how will it grow over the next five years?
- How can hotel chains' attitude toward merchants be characterized?
- How can merchants align their strategies with hotel interests to drive participation?

For a complete index of this report click on http://www.researchandmarkets.com/reports/35239

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