Solution Marketing redefines how software companies incubate, design and build revolutionary products and services.

CEOs, Entrepreneurs, Venture Capitalists, Senior Executives, and Marketers from all over the world are flocking to SolutionMarketer.com to learn from solution marketing guru Naren Arulrajah.

(PRWEB) December 19, 2003 --Naren Arulrajah is a leading software product marketer and strategist whose passion is building shareholder value for emerging and medium sized software companies. He has architected the success of several software businesses for Fortune 500, medium size, early stage and startup software companies.

His efforts have created significant shareholder value and market share growth for several companies including Xerox, Trilogy Software, AMDOCS, Insight Solutions, ActiveState and SOLCORP, an EDS Company. The work Naren did for ActiveState directly helped position the firm for a lucrative acquisition and grew revenues by 200%.

Naren spends his time teaching, writing, advising and consulting with a select group of software marketers, CEOs and Venture Capitalists (VCs) on go-to-market strategies, new product development, new business ventures and best practices.

Naren has worked with and for some of the best marketers, strategists, engineers and managers in the software business. He has conducted business primarily in the United States and also in Canada, Netherlands, India, Japan and the United Kingdom. He worked his way through programming, pre sales, consulting, project management, product marketing, product management and strategic planning.

Throughout his career, Naren has remained a keen student of software marketing, always pushing the envelope- leveraging competitive strengths and creating distinctive value propositions. Through his teaching and consulting he keeps himself abreast of lessons learned, best practices and movers and shakers.

His ability to teach, see the forest from the trees, inspire and pass on his experiences is his greatest asset.
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