Automotive Purchase Funnel: Integrate Data Sources to Improve the Consumer Research Experience

Research and Markets have announced the addition of the 'Automotive Purchase Funnel: Integrate Data Sources to Improve the Consumer Research Experience report to their offering.

(PRWEB) December 20, 2003 --Myths regarding the online automotive experience-such as consumers using the Internet to avoid interacting with dealers and the eventuality of the Internet replacing dealers completely-are causing unnecessary tensions among involved parties.

Key Questions

At what point in the decision-making process do online automotive consumers involve dealers?

What path through the Internet do automotive consumers take?

Why do automotive consumers visit multiple Web sites?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41678

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