Successful dealers are investing in Web-based tools independent of OEM initiatives

Research and Markets have announced the addition of the 'The Dealer Internet: Prioritizing Investments to Optimize Channel Effectiveness report to their offering.

(PRWEB) December 20, 2003 --Successful dealers are investing in Web-based tools independent of OEM initiatives to accelerate their use of the Internet as an integrated sales channel. However, 57 percent of dealers have an annual IT budget of less than $20,000, a figure insufficient to acquire needed tools and services. OEMs must help these dealers invest in applications that will bring higher online closure rates.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41679

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com
###