The Atlantic Monthly will cut its rate base and nearly double its subscription price in a bold effort to redress losses

Research and Markets have announced the addition of the 'Circulation Marketing: Using the Web to Drive Magazine Subscriptions report to their offering.

(PRWEB) December 20, 2003 --The Atlantic Monthly will cut its rate base and nearly double its subscription price in a bold effort to redress losses, according to The New York Times. Under this plan, the magazine promises advertisers they will reach "truly engaged readers, not junk subscriptions from third-party sources."

Key Questions

How does the Internet compare with traditional circulation marketing vehicles for acquiring new subscribers?

How can magazines effectively use content to maximize circulation marketing efforts?

What are effective tactics for generating cost savings by shifting renewal solicitation from direct mail to e-mail?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41725

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