Jockey.com sponsors interactive snowflake making to boost online holiday sales

Jockey has extended their comfort campaign online with the sponsorship of Make-a-Flake, an interactive snowflake maker developed by lookandfeel new media. Make-a-Flake is generating worldwize buzz and over one million snowflakes.

Kenosha, WI (PRWEB) December 20, 2003 --The current direct mail campaign for Jockey.com features comfortable holiday traditions such as making cookies, spending time with family and the art of snowflake making. In the true spirit of integration, Jockey has extended their comfort campaign online with the sponsorship of Make-a-Flake, an interactive snowflake maker that is forecasted to generate more than 1.5 million online snowflakes by year end.

Lookandfeel new media, the interactive agency of record for Jockey.com, developed Make-a-Flake" (http://snowflakes.lookandfeel.com) using Macromedia Flash as an in-house promotion. The innovative online activity allows users to create their own virtual paper snowflakes and share them with friends.

In December alone, Make-a-Flake" has attracted more than 824,000 visitors, generated more than 13 million page impressions and created in excess of 600,000 snowflakes from all over the world.

Charlie OShields, Creative Director for lookandfeel new media says, Make-a-Flake seems to satisfy the need to find comfort in holiday traditions." Currently, Make-a-Flake is generating more than 50,000 new snowflakes daily. OShields adds, Weve seen reaction from folks from around the world whereby several message boards have people competing to design the best flake by posting their unique URL. The global enthusiasm is very exciting."

Chris Smith, Vice President, Jockey.com says, With the holiday season approaching and e-commerce sales on the rise, Jockey saw a perfect opportunity to sponsor Make-a-Flake" to take the message of our holiday comfort campaign to a new on-line audience seeking the simple pleasure of making paper snowflakes."

The unique Make-a-Flake" sponsorship allows Jockey to own the home page during the holiday shopping season with logo placement and a special offer for Free Ground Shipping on any purchase at Jockey.com when customers enter the promotional code MAKEAFLAKE".

Jockey is very focused on delivering comfort and added value to our consumers. Based on customers enthusiasm and response for allowing them to make and share virtual snowflakes with friends and family it would appear weve tapped into a fun holiday activity.", said Chris Smith. Jockey hopes that as people enjoy making snowflakes at the Make-a-Flake site, they will think of Jockey when they are ready to complete holiday shopping lists of comfortable pajamas, underwear and activewear.

Jockey International, Inc. is a leading manufacturer and marketer of comfort apparel products of mens, womens, girls and boys underwear that are sold in major department and specialty stores across the country. The products are also available in over 120 countries around the world. Jockey International, Inc. also markets mens and womens activewear, mens and womens sleepwear and loungewear, mens and womens thermalwear, mens socks, hosiery, corporate apparel and layette under the Jockey Brand. Located in Kenosha, WI, the company is committed to quality, comfort, fashion, innovation and value. Consumers can visit Jockey on its web site at www.jockey.com
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For more information, contact:
Scott Loewen         
lookandfeel new media             
816-472-7878, Ext. 250          
sloewen@lookandfeel.com