ABOUT.COM LAUNCHES CLICKABILITY'S CONTENTCONNECT

Award Winning Web Publisher Delivers Unique Service With Clickability Solution for Instant Navigation

SAN FRANCISCO, CA (PRWEB) December 22, 2003 --Clickability Inc., the leading single-source provider of web publishing solutions, today announced that About.com has added Clickabilitys ContentConnect to the award winning About.com network.

About.com uses ContentConnect to embed lists of related articles" on every content page, thus providing readers with instant navigation to other pages on the same topic. This new feature is made possible through advanced language processing and mathematical analysis built into ContentConnect that can automatically produce meaningful and relevant results without the need for creating taxonomies, keyword hierarchies, or metadata.

About.com is very excited to leverage Clickabilitys expertise and technology," said Ron McCoy, CTO of About.com. ContentConnect lets us help our customers to find the additional resources for every article on our content network that is related to that specific topic. With over 500 guides having written over a million articles about every subject possible, this automation allows us to provide a unique service that would be impossible without it."

Clickability's ContentConnect service has shown persistent click-through rates in excess of 6% - clear evidence that providing quick access to contextually related content is a hit with readers.

"We are delighted to be working with one of the largest content sites on the Internet " said John Girard, co-founder and CEO of Clickability. "Our solutions, paired with About.coms wealth of professional guided content sites, will ensure that readers can effortlessly navigate to the content they are interested in."

About Clickability
Founded in April 1999, Clickability Inc. is the leading single-source provider of web publishing technologies for traditional and enterprise publishers. Clickability's fully-integrated solutions help publishers manage the entire web publishing process, from creation and distribution, to the analysis and adaptation of Web site content. Clickability's solutions have been selected by over 70 leading publishers including; The Wall Street Journal, CNN Interactive, Internet World, and Popular Mechanics. Clickability is headquartered in San Francisco. For more information about the company, visit www.clickability.com or call 415.575.5125.
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