Haig Bedrossian Launches New Design Consultancy Ploom!

Award-winning Designer and Brand Strategist (Oxygen, Truth Consulting, 13th Street) Announces PLOOM -- a New Resource for Branding, Identity, & Design

(PRWEB) December 20, 2003 -- He's an award-winning designer and brand strategist whose designs can be seen in print and on television channels all over the world. And now Haig Bedrossian announces the natural next step -- the formal launch of his exciting new design studio, Ploom, along with a new web presence at Ploom.com!

An essential new provider of visual identities, television/film graphics, user interfaces, print communications and exhibits design worldwide, Ploom bridges the gap between flash and substance, offering an approach to design that's an assured, unique combination of analysis and creativity. The ultimate proof? The offbeat sophistication, humor, and visual sense offered by the Ploom site itself.

"Our goal with Ploom is to achieve the direct transformation of creative ideas into visual strategies for entertainment, consumer and corporate clients," comments Bedrossian, the studio's founder and Strategic Creative Director. "It's a new and different combination of practices we're calling 'Plooming, a synthesis of different approaches by mixing/crossing/experimenting disciplines (identity, motion, interface) to create unconventional design solutions -- creating new ways of expression is one of our valuable assets." Bedrossian's commitment to creativity and strategy means that Ploom's designs will be results-oriented first and foremost. Bedrossian's ultimate goal for Ploom? "To enable brands to articulate their characters, positions, and values across any media."

In addition to Bedrossian, Ploom also offers the talents of such talented designers and specialists as Kevin Messina (Experience Strategist), Marcel Huszar (Art Director), Tina Bronkerst (Market & User Research), and Carie Chong (Interior Architect/Artist).

In the end, Ploom "works to enable businesses to see, touch and feel previously unrealized future possibilities," says Bedrossian. "If we can turn visions and big ideas into tangible forms, if we can animate and energize strategic plans and communications -- then we've done our jobs."

ABOUT HAIG BEDROSSIAN
A top design talent with over 9 years of professional design experience in Canada and the U.S., Haig Bedrossian has used his work to create the faces of a rich variety of entertainment, consumer product, and institutional clients. Before founding Ploom, he worked as a Design Director for such companies as Hatmaker and Razorfish, Art Director for Bravo Canada, and lead designer with Interbrand. Over the years, he has worked seamlessly within branding and identity design, broadcast design, print design and interactive media, designing everything from broadcast identities to logos to websites. He has designed the visual identities for such immediately recognizable brands as Oxygen, Truth Consulting, Powderhouse and the popular European television channel 13th Street for Universal Television, among many others.

A gifted artist and creative on a variety of media fronts, Bedrossian has won a variety of awards for print design and screen design from The American Institute of Graphic Artists, Graphis and the Graphic Designers Association of Canada. His short film Organized Chance was screened at The Museum of Fine Arts Boston, Harvard University, and at Underground Film Revolution (Boston). He holds a B.A. in Visual Communication Design and Animation from Ontario College of Art & Design (OCAD), Toronto, and is also currently pursuing a part-time MBA in Design Management from the University of Westminster, in London, U.K.

ABOUT PLOOM
Ploom is a multi-disciplinary design consultancy that transforms ideas into visual strategies. The studio articulates ideas through experiences that utilize image, motion graphics, graphic design, interactive media and 3D design. Ploom helps brands that are struggling to create an effective and consistent brand communications.

Ploom's approach is clear: The company combines creativity with business practice, and never stops asking questions -- providing clients with fresh input, creative ideas and solutions, new ways of looking and thinking. Ploom's people prefer instinct to calculation, an approach balanced with talent, anticipation, intuition and experience. Ultimately, Ploom provides something completely new -- a wholly different and fresh approach to a world of new and contemporary design as the world's best marketing tool.

Ploom offers design services for companies of all kinds, including Identity (Brand Strategy, Visual Identity, Graphic Standards, Launch Communications), Print (Stationery, Marketing Collateral, Advertising Design), and Motion (Channel Identity, Show Opens, Motion Graphics) -- and more. The company has created visual strategies for small and large brands, including such names as Truth, Powderhouse, Oxygen, 13th Street, and Fidelity Investments. Ploom's ongoing investigation into new forms of visual communication and creative expression promises results that are provocative and compelling. Yet, creating simple and straightforward solutions are part of its assignments. Ploom continually endeavors to break new ground in the field of design.

To speak with Haig Bedrossian directly about the launch of his studio, or its exciting new website, please e-mail Haig@Ploom.com or call (617) 669-5931. Meanwhile, for further press releases, pictures, design samples, or PR materials on Ploom or Haig Bedrossian, please call publicist Angela Mitchell at (954) 983-5877 or e-mail Paramitch@aol.com.

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