Sports titles are among the strongest franchises in the industry, providing consistent revenues for their publishers year after year

Research and Markets have announced the addition of the 'Sports Franchises: Understanding Consumer Motivators and Competitive Opportunities report to their offering.

(PRWEB) December 21, 2003 --Sports titles are among the strongest franchises in the industry, providing consistent revenues for their publishers year after year. For this reason, sports titles are a nexus of fierce competition. Understanding how to compete in this segment is critical for publishers.

Key Questions

What is the importance of sports titles in the game software mix?

Who are the key buyers of sports titles?

How can publishers/developers identify new, competitive opportunities?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41702

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