The recent rise in popularity of search engine marketing (SEM) has caused concern among some industry watchers

Research and Markets have announced the addition of the 'Paid Search: Understanding and Managing Consumer Attitudes report to their offering.

(PRWEB) December 21, 2003 --The recent rise in popularity of search engine marketing (SEM) has caused concern among some industry watchers, who say online users are unable to distinguish between paid and natural listings.

Key Questions

Are consumers concerned about being able to tell the difference between paid and organic search engine results?

How can stakeholders ensure the long-term success of SEM?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41698

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