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All Press Releases for December 21, 2003

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Overture recently upgraded its service to allow advertisers to enable broad matching of keywords

Research and Markets have announced the addition of the 'Paid Search: Tactics for Managing Keyword Broad Matching report to their offering.

(PRWEB) December 21, 2003 --Overture recently upgraded its service to allow advertisers to enable broad matching of keywords; similar functionality has long been available through Google.

Key Questions

How can advertisers best use broad matching cost-effectively?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41695

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