Carriers are pushing short messaging service (SMS) to TV viewers through advertising, voting on American Idol, the NBA Finals, and Nascar

Research and Markets have announced the addition of the 'SMS on TV: Will Premium SMS Allow the US to Catch up? report to their offering.

(PRWEB) December 21, 2003 --Carriers are pushing short messaging service (SMS) to TV viewers through advertising, voting on American Idol, the NBA Finals, and Nascar. Standardization of SMS short codes is nearly complete, but adoption of SMS in the US significantly trails that in Europe and Asia.

Key Questions

How is the US SMS market evolving?

To what extent are consumers interested in using SMS to interact with TV, enter sweepstakes, or automatically receive information?

Where are opportunities for media property owners?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41686

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com

###