Decision making for Web site improvements remains rooted in executive fiat and committee-based opinion arbitration

Research and Markets have announced the addition of the 'Proving the Case: Conducting Split-Run Tests on Web Sites report to their offering.

(PRWEB) December 21, 2003 --Decision making for Web site improvements remains rooted in executive fiat and committee-based opinion arbitration. Advances in site analytics allow site operators to test, and then prove-or disprove-the value of limited-risk site-optimizing efforts.

Key Questions

What is split-run testing?

What are the benefits of conducting split-run testing?

For a complete index of this report click on http://www.researchandmarkets.com/reports/41685

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