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All Press Releases for December 23, 2003 Subscribe to this News Feed      
 

Making A New Years Resolution To Lose Weight Is A Huge Waste Of Time

As one of the worlds leading optimum performance experts John Assaraf tells us that New Years Resolutions to lose weight are a total waste of time. People dont understand how their brain functions and therefore renege on their resolutions to lose weight 99% of the time. Dieting using will power is absolutely the worst way to take off the weight you hate, if you want to keep it off for good," says Assaraf

San Diego CA, (PRWEB) December 23, 2003 --As one of the worlds leading optimum performance experts John Assaraf tells us that New Years Resolutions to lose weight are a total waste of time.

People dont understand how their brain functions and therefore renege on their resolutions to lose weight 99% of the time. Dieting using will power is absolutely the worst way to take off the weight you hate, if you want to keep it off for good," says Assaraf".

Will power is a very short-term solution for weight loss since it is controlled by your conscious mind. The latest scientific research shows that the non-conscious, conditioned side of your personality controls five sixths of your behavior and therefore your long-term results.

"If you do not re-train" the non-conscious side of your brain at the same time as you make the decision to lose weight, you will within very short order return back to your old weight and in most cases gain even more weight back."

There is a cybernetic trigger" in your brain that detects any change from your current weight and it overrides your will power and forces you to eat all the stuff you shouldnt be eating until you are back to your internal mental weight. It works exactly like the thermostat in your home that automatically picks up any change in room temperature. This automatic trigger" causes you to rationalize why youre not sticking with your goal and basically forces you to revert back to your old habits and patterns.

It takes about 30 days using visualization exercises and other simple techniques to access and recondition this part of the brain to ensure permanent weight loss.    

Assaraf is the author of The New York TIMES and Wall STREET JOURNAL Best-Selling New Book, THE STREET KIDS GUIDE TO HAVING IT ALL (LongStreet Press, August 2003, $21.95) www.TheStreetKid.com.

###

Contact:
Gibson Communications Group
Attn: Susan Gibson
760-434-3525 or susan@gibsonpr.com

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Donald Peters
IWILLSELLYOURSTUFF.COM
210-541-8374
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John Assaraf and his two sons

The Street Kid's Guide to Having It All

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