Companies are increasingly challenged to communicate effectively and consistently with consumers as number of channels grow.

The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax, to e-mail, the Internet, pagers, and cell phones, the demand to present information through different channels and formats continues to rise. This research report will explore the role of dynamic content solutions in leveraging these multi-channel communications.

(PRWEB) December 21, 2003 --Research and Markets announces the addition of the Multi-Channel Communication Research Results: Charts, Data Tables, & Questionnaire, to its offerings.

The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax, to e-mail, the Internet, pagers, and cell phones, the demand to present information through different channels and formats continues to rise. This research report will explore the role of dynamic content solutions in leveraging these multi-channel communications.

As the number of interactions or touchpoints grows, it challenges the ability of an organization to manage information and processes to communicate effectively and consistently. Companies that coordinate touchpoints, or information and communication flows, will be in a much better position to attract and retain customers.

The demand for communicating through multiple channels is on the rise, and necessitates the deployment of new technologies and changes in work processes. This report analyzed market research conducted to understand the extent and scope of cross-media publishing initiatives, outlines some of the required changes as detailed in comprehensive case studies, and provides insight into which applications are leading the charge and how organizations are planning to meet the challenge.

The study, which polled IT professionals and Transform Magazine readers, collected 267 surveys. Respondents came from a number of industries including manufacturing, computer-related products and services,financial services, government, and healthcare. Respondents titles and functions included IT management, executives, business managers, and project managers.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41824

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