Publisher Capitalizes on Internet Niche

Book publisher develops an internet based business providing book display stands for other publishing companies, churches, universities, schools and government agencies.

Rochester, NY (PRWEB) December 21, 2003 --Rochester, NY, based publisher Footprint Press, Inc. (www.footprintpreess.com) had an unusual problem. They needed stands to display their outdoor recreation guidebooks on store shelves, and had difficulty finding any in small quantities and at a reasonable price. Recognizing an opportunity, they leveraged their problem into a niche business perfectly suited to the Internet.

Owners Rich & Sue Freeman developed a method to make Plexiglas stands in 6 configurations and christened the business DisplayStands4You.com. By designing a web site and making sure it popped to the top in Google searches, their display stand business was off and running. They backed it up with an understanding of the market, a product line targeted to that market, and by providing excellent customer service.

First year sales began slow, then jumped over 200% in the second year. Now, nearing the end of the third year, sales have again increased 80%. Their customers are from throughout the US and Canada, and include publishing companies (both large & small), book stores, churches, universities, schools and government agencies such as the National Park Service.

With the Internet, www.DisplayStands4You.com is able to reach a broad audience with no outlay of cash for advertising, catalogs or mailings.