Brand Recognition: the Key to Effective Marketing

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How do you take a great radio ad campaign and make it better?

How do you take a great radio ad campaign and make it better? Change the phone number, of course. Sound too simple? Well, you might be surprised.

Larry Miller, president and CEO of Sit N Sleep, the mattress superstore, by all accounts one of the largest advertisers in Southern California stated it best: "We had built a strong brand with fun commercials and a great tagline, but still something was missing. Trying to get the perfect number for our ad campaign had been driving us crazy!"

Put in touch with the team at Dial 800, Larry Miller's search for the perfect 1-800 number was over. Scott Richards, President of Dial 800, provided the perfect number - 1-800-FREEEEE. We knew this was the number. If you watch television or listen to the radio in Southern California, there is no way of avoiding Larry Miller and his now famous tagline: "We'll beat any advertised price or your mattress is FREEEEE!"

Memorable phone numbers can dramatically increase advertising response rates. Look at 1-800-COLLECT. Dial 800 set MCI up with 1-800-COLLECT. It made history, creating $2 billion a year in revenue and capturing a 60% dominant market share of the collect call market. Dial 800 has successfully developed some of America's largest marketing programs built around unforgettable 1-800 numbers. Ultimately, this is because when a business wants their phone to ring," said Richards. "They come to us. Some of our clients have seen their call volume increase by one-thousand percent."

Founded in 1989, Dial 800 is the leading Exclusive-by Market licensor of 1-800 Brand Numbers in America. But you don't have to be a Fortune 500 company to become a Dial 800 client. Despite a client list that includes AT&T, Time Warner, and Perrier, Dial 800 focuses on working with companies in their early growth stages and with startups. For more information, call 1-800-DIAL800. Dial 800, 9301 Wilshire Blvd., Suite 214, Beverly Hills, CA 90210. Or visit us on the web at!

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Scott Richards
DIAL 800
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