Growth in use of TV-related messaging to encourage viewer interactivity and boost ratings.

There are a number of key players in the messaging and TV value chain. Free-to-air broadcasters and cable and satellite pay TV channels are responsible for producing or commissioning and then transmitting content. In the pay-TV space cable and satellite operators then distribute channels to consumers. Free-to-air broadcasters are either publicly (public broadcasters) or privately owned and usually operate within the geographical limits of one country.

(PRWEB) December 24, 2003 --Research and Markets announces the addition of a recently published report entitled "SMS to MMS TV-Messaging - Services move far beyond SMS-voting" to its offerings.

There are a number of key players in the messaging and TV value chain. Free-to-air broadcasters and cable and satellite pay TV channels are responsible for producing or commissioning and then transmitting content. In the pay-TV space cable and satellite operators then distribute channels to consumers. Free-to-air broadcasters are either publicly (public broadcasters) or privately owned and usually operate within the geographical limits of one country. Public broadcasters are typically funded by governments through direct or indirect taxation. The channels of BBC in the UK, as well as SVT in Sweden, for example, carry no advertising but are funded through a TV license fee levied on any household that possesses a TV set. Privately owned free-to-air broadcasters typically generate revenues from advertising, in the same way as nonpremium cable and satellite channels.

Free-to-air broadcasters are increasingly using messaging, typically to add interactivity to programming produced in-house, and to conduct mobile marketing campaigns. Some, like the Norwegian Broadcasting Corporation (NRK), have been using messaging for some time -- NRK started deploying SMS capabilities in 1999. NRK offers a number of SMS subscription services, including news and sports alerts, and polls.

As TV-related messaging becomes the key TV interaction tool, this informative executive briefing supplies a timely overview of the challenges and opportunities in the evolving sector of TV messaging. SMS to MMS TV-Messaging also contains 2 invaluable case studies detailing NRK and FremantleMedia's usage of TV-messaging and their successes and failures. These unique case studies will enable you to learn how NRK became the first broadcaster to use mobile messaging on TV, and understand the challenges encountered by FremantleMedia upon introducing the US to SMS voting.

SMS to MMS TV-Messaging provides an up-to-date overview on the status of SMS and MMS-TV, including an introduction to interactive TV, enabling the reader to gain a clear overview of the reasons behind the desirability of TV-messaging and the barriers to its wider spread amongst broadcasters. This report details the different roles of SMS voting, chat and communities and competitions in driving audience participation and analyse how operator revenue shares are affecting broadcasters. Also an analysis is provided of the reasons that make MMS a better proposition for broadcasters than SMS.

A section dedicated to The mobile delivery channel, assess the relative status of the markets for SMS and MMS alerts, and the performance of ringtones, logos and graphics. Finally, there are sections dedicated to the desirable Technology for developing SMS-TV platforms, which evaluates the advantages and disadvantages of the various SMS-TV platforms available, as well as a section related to Market opportunities, identifying which markets are currently untapped.
For a complete index of this report click on http://www.researchandmarkets.com/reports/41826

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