How much did poor communication cost YOUR company in 2003?

It's yearend, traditionally a time for reviewing past successes and failures and planning for improvement. Business communication expert Helen Wilkie points to a huge, but generally overlooked cost: the cost of poor communication. This is not a soft cost, but one that can be calculated-if you have the nerve to do the arithmetic!

(PRWEB) December 24, 2003 --It's the end of another year, and many companies are closing off the books on 2003. But there's one huge cost that isn't immediately apparent because there's no line for it on the financial statements: ineffective communication.

Helen Wilkie, author of "The Hidden Profit Center", dares you to do the arithmetic. She's not talking about the activities of the PR or Communication Departments. She's talking about what she calls applied communication-those personal interactions that take place in the ordinary course of the business day. If we handle them badly, as we often do, they cost huge amounts of money.

Here are just three of many examples:

•   How much does e-mail really cost?
•   What about those routine Monday meetings that take place just because it's Monday?
•   How many good employees leave because nobody listened to them?

Helen Wilkie is a professional speaker, who has been sharing her passion for communication with audiences across North America since 1993. Her frustration with the widespread, incorrect notion that communication is "just a soft skill" led her to write her latest book, "The Hidden Profit Center". After reading this business fable, best-selling author Peter Urs Bender said, "This is a hard-case scenario of how much a company can lose by not taking communication seriously."

Helen Wilkie is available for telephone interviews across North America, and will do her best to accommodate your last-minute source needs.
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