Ex-label Executive parts ways and launches own PR Firm specializing in the Hispanic Market

With over 10 years experience marketing and Promoting the top Latin american artist nationally and internationally. Label executive launches own PR firm

New York, New York (PRWEB) December 26, 2003 --

The wild west is what the music industry is in at the moment. With the crisis of the excalating piracy and music sharing not to mention the no ending mergers, Sofia Alayon decided to launch A-PR Media Group. A-PR Media specializes in public relation campaigns tailored to clients' overall Latin market needs. With over 10 years experience in Promotions and Public Relations, working with a Major recording label promoting and marketing the Worlds top National and International Latin artist. Sofia Alayon saw a need and a lack of knowledgeable Latin cross over publicist. "Most record labels always turned to anglo indie publicist wanting to promote their artist in both markets but the indie publicist had little or no knowledge of the Hispanic Market let along the culture or background of the artist".

It was the right time in the industry to launch her own PR firm and offer her expertise in the Hispanic market and cut away from the cookie cutting marketing strageties to dedicate her skills to the artists needs on a broader level.

Contact: APRmediagroup@msn.com
###