Documedia shows how two to four weeks to produce personalised marketing messages can be cut to six minutes at

Technology for Marketing (TfM), Olympia 11 to 12 February 2003, Stand B97

Technology for Marketing (PRWEB) February 13, 2003

…. personalised marketing materials at the click of a mouse"

London, 11 February 2003 - Documedia Solutions, the UK digital print technology specialist, will prove how users of its DocuMarketing online multi-media system can save money and time when generating personalised marketing materials at TfM in February.

What took two to four weeks to produce personalised marketing messages can now be done in six minutes with DocuMarketing. One early adopter slashed its poster-production costs by 40% in a DocuMarketing pilot. Another has turned the delivery of 2,700 personalised pieces of marketing materials for its resellers into a one-click procedure.

Mark OConnor, managing director of Documedia, says: The marketing world has been crying out for a solution like DocuMarketing. We have brought our knowledge of the Internet, document management and print production together to launch DocuMarketing.

Early adopters are already reaping benefits. The Hungry Horse" chain of pubs slashed the costs of A2 poster production for a Christmas promotion. Signet Armorlite, the maker of Kodak spectacle lenses, now dynamically creates A1 and A2 posters, PDF files or any number of personalised brochures for 150 opticians with a single mouse click," he says.

David Scott, Hungry Horse brand manager, says: DocuMarketing allows me to control the brand across 130 outlets in the Hungry Horse chain while local managers adapt the brand to meet local requirements."

DocuMarketing allows users to perform four essential steps to generate personalised marketing material:
• create and edit material online;
• manage content including logos, photography and campaign information;
• proof marketing materials online; and
• deliver marketing materials from standard templates on demand.

The average 12-month licence fee for DocuMarketing is 20,000; the actual price depends on individual customer requirements. Documedia will demonstrate DocuMarketing on stand B97 at the TfM exhibition on 11-12 February 2003, at Olympia, London. See more details of the exhibition at www.t-f-m.co.uk.

For more information:
Documedia is a UK company specialising in delivering products, services and software to print and publish marketing literature and documents on demand. Its services range from providing personalised marketing literature and prepress services, to producing grand format building wraps to advertise leading brands. As well as DocuMarketing, Documedia develops, sells and supports DocuProperty for the property market; DocuMaster to support printed stationery purchase; and DocuFlex, an online platform for customised global media and print solutions. Customers include BMW, Booz Allen and Hamilton, the Civil Aviation Authority, ICI, Merrill Lynch, Reuters and Shell.

Documedia employs 170 staff in four UK locations. Its annual turnover is 11 million.

Visit the Web site at www.documedia.co.uk

For more information:

Sue Glanville/ Richard Price
EuroPR Group
sglanville@europrgroup.com
020 8971 6404/6417

Chris Clark
Documedia
chris.clark@documedia.co.uk
020 7553 6600

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