UK'S FIRST TV PHONE SHOP MAKES SHOPPING FROM YOUR ARMCHAIR A REALITY

Phoneworld introduces a revolutionary way to get the best deals on mobile phones - by simply watching TV!

We've all been pressurised into buying a mobile with features we didn't really need on an unsuitable tariff or network. Phoneworld gives pushy sales staff their P45s and concentrates on supplying the consumer with the best deals possible without customers ever having to leave the house.

"Phoneworld offers consumers much needed respite from the 'hard-sell' approach of traditional high street retailers," proffers Phoneworld CEO, George Spitaliotis, "Our cutting edge automated ordering system and unique approach to mobile phone selling brings the focus firmly back to customer satisfaction."    

Phoneworld's state-of-the-art voice-recognition ordering technology not only provides a stress-free method of purchasing the latest handsets, but also keeps overheads low. Savings are then passed directly on to the consumer, keeping Phoneworld's prices ultra-competitive. And that's not all - as well as unique prices for airtime contracts in the country, Phoneworld also offers the most comprehensive bundled accessories packages available.

Advanced authorisation processes mean that a typical Phoneworld order will take just five days from the initial phone order to delivery direct to your door, meaning Phoneworld isn't just cheaper, it's often faster too.

Another plus point for Phoneworld over high street retailers is its unique business model that removes the need for a paper contract. These 'paperless contracts' are dealt with during the initial ordering process; there's no need to wade through mountains of laborious paperwork before you can get hold of the latest handsets at superb prices.

Phoneworld is available to Sky subscribers on channel 666 and the web at www.phone-world.tv. It offers the same great deals as Auctionworld, its sister channel on 651. Like Auctionworld, Phoneworld is fully accountable to the ITC for the accuracy of its broadcasts, so the customer can rest assured that what they are hearing is 100% factually correct at all times, helping to ensure they get a phone to suit their needs, at a great price, and with the best selection of bundled accessories.

Phoneworld can be seen on Satellite TV - Channel 666 and www.phone-world.tv.

-ENDS-
Background Info about Phoneworld:

Phoneworld launched on February 1st 2003 and broadcasts 24hrs a day on channel 666.
Channel 666. The future of mobile phones tariffs.
Phoneworld is a division of Auctionworld limited. Auctionworld was founded at the beginning of 2001, going live on the sky platform in November of the same year. The company's head office is based in Hertfordshire, with a 2nd logistics facility in Cambridgeshire to cope with the fast expansion of the business.
Phoneworld is recorded from the award winning Teddington Studios in South West London, home to many of the UK's leading shows and productions. Bringing the show from these prestigious studios means that we benefit from excellent quality production, and the best, highly trained operatives in the business. 24hrs a day, 7 days a week on channel 666.

Resources
Image gallery (Screen shots from the TV)
http://www.auction-world.tv/Phone/pw-web-gal/index.htm

Phoneworld Logo
http://www.auction-world.tv/Phone/press.htm

Press Enquiries

Please direct all enquiries to:

Danielle Engeham
Marketing Coordinator
Auctionworld Limited
Elena House
Unit 7, IO Centre
Lea Road, EN8 7PG

Direct Line: 01992710923

Email: pr@auction-world.tv
Web: www.phone-world.tv