New patented e-commerce business method solves the problems associated with putting personal, private and credit card information online.

Surf & shop without a trace. stops surfing profiles and prevents credit card companies from knowing where you go or what you buy.

For Immediate Release: Contact: Dan Mackey
(405) 570-9987
dan@johndoewho.com

Isolated Data Systems introduces world's first 100%-secure "offline" Internet shopping privacy solution.

Patented John Doe keeps shoppers' identity, credit card and other data offline, making identification and tracking impossible; targeted to adult, gambling and other "privacy-sensitive" markets.

Norman, Oklahoma, (April 22, 2002) – Oklahoma-based Isolated Data Systems (Isodata) has introduced the world's first "offline" Internet shopping solution, designed to make the identification, tracking and "profile-building" of Internet shoppers and surfers virtually impossible.

Patented by Isodata, John Doe acts as an anonymizing anonymous proxy server as users surf and shop, making them appear simply as a "John Doe" to any website, advertiser or hacker, and traceable only back to Isodata. Any purchases are transacted by Isodata on behalf of the anonymous users, without any information about them ever going online; all customer information resides in secure storage at Isodata, unconnected to the Internet.

"No matter what companies say, the only way to know for sure that nobody knows who you are, where you're going or what services you're buying is not to put the information on the Internet in the first place," said Dan Mackey, CEO of Isodata, and a trained philosopher and quantum physics buff. "Hackers are always only one step behind conventional security and privacy solutions."

Isodata has sought to eliminate every weak link that could be exploited to gather data about the online user. Even when customers sign up for John Doe, they supply their credit card and other personal information to Isodata on paper via U.S. mail, or by fax, instead of the Internet. From there, it goes into secure storage at Isodata, on a server with no Internet connections. All Isodata employees are fully bonded and insured for up to ten million dollars to give customers total protection against internal misuse of information.

Besides providing ironclad privacy, John Doe also eliminates other problems for Internet shoppers. For example, it allows them to block advertising and scripts, thereby increasing download speeds. It also means users don't have to fill out long, complicated forms and answer personal questions with each purchase. When they find a product or service they want to purchase, users simply click a button to send the ordering information to IDS, whose processors do the buying on behalf of the customer, then recharge the cost to the customer's credit card. Since Isodata is the purchaser, the vendor can access no information whatsoever about the "real" customer.

Any products that need shipping can be sent to the Isodata address, then relabeled and forwarded to the customer's real address by Isodata, so the vendor never knows the actual address of the purchaser. To the user, surfing is exactly the same as before, except that they are completely anonymous while online — identifiable only as a "John Doe", with no traceable IP address or any other information that could be used to build a profile.

John Doe's introductory pricing plan allows new users to sign up for a 3-month trial for only $28.50 and get an extra 30 days free. In addition, there is a modest 3% service fee on all purchases and subscriptions. If the user wants impenetrable privacy and security by using the relabeling and reshipping service, there is a fee of $5.00 and up depending upon options selected and package size.

"There are all sorts of encryption and privacy solutions out there already, but they're not totally secure," Mackey explained. "Any computer with customer information on it can be hacked one way or another if it's connected to the Internet and transmitting the customer information over it."

Isodata's anonymous proxy site, where users log in to surf and shop, uses seperate codes and log in and to make a purchase. "But even if someone were to hack into our system, all they'd find are unintelligible codes. There's nothing traceable to the customer, and no customer data to steal," Mackey added.

Targeting the "privacy-sensitive."
Isodata will initially target "privacy-sensitive" markets, in which users are particularly concerned that their Internet surfing and buying habits not be known. At $4 billion per year, the market for adult subscription services and products represents the single largest Internet market, and also the market most characterized by the desire for privacy. Isodata has identified online casino and sports book gambling, and primary research as other privacy-sensitive markets.

Isodata seeks alliances with companies in these businesses, to help promote the John Doe service by placing banners on their sites. "The advantages to them are huge," said Mackey. "Since Isodata actually does the purchasing on its own credit, credit card fraud is totally eliminated. And, they can attract all those customers who otherwise wouldn't buy online for fear of being discovered."

"While we expect most of Isodatas business to initially come from people who don't want anyone to know what they're buying or looking at on the Net, there's a much broader market of people who simply hate the idea of their credit card and other personal information being "out there" somewhere," said John Rizzuti, an Isodata marketing partner. "John Doe is the first to give them the comfort of knowing it never goes online."

For more information, please contact Dan Mackey at (405) 570-9987, or email him at dan@johndoewho.com, or visit www.johndoewho.com or www.iso-data.com.

Isolated Data Systems is the market leader in secure and anonymous Internet commerce, offering a totally anonymous Internet browsing and shopping solution under the name "John Doe". Acting as an anonymizing anonymous proxy server, the John Doe browsing environment identifies customers only as "John Doe" as they visit web sites and make purchases, with no links back to any personal information or IP address. All personal information is stored offline in an Isodata server unconnected to the Internet. John Doe is the first system that makes the monitoring, tracking and collection of data about Internet users virtually impossible.