Testing Time for Online Success

Indepth, professional website usability report for 129/€188/$207, manually performed by website usability testing expert

With online sales reaching $13 billion over the festive period in the USA alone, there is still money to be made and business to be won through the World Wide Web.

A website has the potential to become an extra sales arm for your company, selling your services 7 days a week, 52 weeks a year. But how do you ensure that your website is working to its best capacity as well as maximising online profitability?

Darren Pickering, Managing Director of Elemental Creative Ltd, a new specialist internet consultancy based in Co Fermanagh, Northern Ireland, points out that there are many aspects of a website that can hamper return on investment.

Many companies are unsuccessful online because their website was not effectively planned. Whilst it may look pretty, aesthetics go out the window if a user is unable to find what they are looking for. Many great products fail miserably online because the needs of the user were not considered or the website was not thoroughly tested."

It was with this in mind that Elemental Creative developed a specialised website audit, to help companies, big and small, to increase their online potential.

Our website audit, which we carry out manually, identifies problem areas. This evaluation is measured against a set of industry standards and guidelines and assesses how a website measures up against 10 key categories such as navigation, functionality, error prevention and feedback. From this, we then provide recommendations as to how problems can be rectified."

Darren, an expert in website testing and information architecture, as well as a highly experienced and respected web designer, has found that his impartial, professional and unbiased view is something that many companies have greatly benefited from and since introducing this special website audit, his services been met with great demand.

The great benefit of the website audit is that it gives a company an independent and professional review of their website. Our evaluation is not for our benefit, but for the benefit of the website."

Every company wants to be sure that investment returns dividends. Our services can change a surfer into customer, and a happy customer increases profit!"

Elemental Creative are currently offering website audits for the special price of only 129/€188/$207. To order a website audit online or to find out more about this service, visit www.elementalcreative.co.uk or telephone +44 (0) 28 66320132