Israeli Marketing Communications Firm Completes LeadCom Merger Campaign

The Israeli Marketing Communications firm, Sasson Guetta Solutions, announces completion of the LeadCom merger campaign, which included the creation of a new corporate identity and collateral for presenting LeadCom as an international leader in the provision, management and implementation of turnkey solutions for enterprises, telecom vendors and operators. The print and digital campaign highlights LeadCom's exceptional strategic alliances that encompass Global Partnerships, Approved Service Provider Agreements, and Value Added Reseller Agreements, and include a variety of leading vendors and service providers such as Nokia Networks, Ericsson, AT&T, Nortel Networks, Alcatel, Alvarion, IBM, HP/Compaq, Nortel Networks, Cisco, Microsoft, Novell, Avaya, Allied Telesyn, Comverse, CheckPoint, Citrix, Aladdin, Optical Access, Mavix, and Castle Rock.

Tel Aviv, Israel, March 14, 2003 – The Israeli Marketing Communications firm, Sasson Guetta Solutions, which specializes in creating cutting-edge print and digital campaigns for the high-tech sector, has recently completed a comprehensive merger campaign for uniting three of Elgadcom Group's companies, LeadCom, NetPlus and ElgadPhon, into LeadCom Integrated Solutions.

LeadCom's Chairman, Moshe Shushan, explains how the merger benefits international customers: "After more than 20 years of experience in the field of communications, we formed LeadCom Integrated Solutions to create a multi-national telecom and enterprise integrator whose goal is to provide customers with powerful, end-to-end turnkey solutions and comprehensive customer care. This allows our customers to benefit from a wide range of professional services and solutions due to our international experience in the provision, management and implementation of turnkey solutions for enterprises, telecom vendors and operators across 22 countries around the world."

The campaign emphasizes LeadCom's exceptional strategic alliances that encompass Global Partnerships, Approved Service Provider Agreements, and Value Added Reseller Agreements, and include a variety of leading vendors and service providers such as Nokia Networks, Ericsson, AT&T, Nortel Networks, Alcatel, Alvarion, IBM, HP/Compaq, Nortel Networks, Cisco, Microsoft, Novell, Avaya, Allied Telesyn, Comverse, CheckPoint, Citrix, Aladdin, Optical Access, Mavix, and Castle Rock.

For more information about the Israeli-based marketing communications firm, Sasson Guetta Solutions, please visit www.guetta.co.il.

Contact details for Sasson Guetta Solutions:

Liat Shilo, Marketing & Sales Manager
24 Habarzel St. Ramat Hachayal
Tel Aviv 69710 Israel
Tel: + 972-3-6488504
Fax: + 972-3-6488505
E-mail: liat@guetta.co.il
Web: www.guetta.co.il

Contact Details for LeadCom Integrated Solutions:

LeadCom Headquarters
29 Hametzuda St.
Azur 58001 Israel
Tel: + 972-3-5576888
Fax: + 972-3-5576889

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