HEALTHSTAR COMMUNICATIONS, INC. ANNOUNCES THE ACQUISTION OF OPTIMA EDUCATIONAL SOLUTIONS, INC.
HealthSTAR Communications, Inc.(HealthSTAR), a leading healthcare marketing services network, announced that it has acquired Optima Educational Solutions, Inc. (Optima). Optima is a fully integrated medical education solutions provider.
Woodbridge, NJ., April 2, 2003 - HealthSTAR Communications, Inc.(HealthSTAR), a leading healthcare marketing services network, announced that it has acquired Optima Educational Solutions, Inc. (Optima). Optima is a fully integrated medical education solutions provider.
We are extremely excited about the addition of Optima to our network of companies. The companys expertise and sophisticated process in the education of physicians is the cornerstone of communications with physicians about advanced therapies," said Jerry Brager, chief executive officer of HealthSTAR.
Medical education and especially CME programs are the backbone of helping the healthcare industry bring new advances to market and to assure deep understanding of their appropriate utilization.
As one of North America's leading CME providers, we understand that clinician access to the latest medical advancements and education is important to enhancing improved patient outcomes", said Angelo Grossi, president and CEO of Optima. We are pleased that, as part of HealthSTAR, we will be able to tap greater resources to fulfill our mission."
About HealthSTAR Communications
HealthSTAR Communications is one of the largest healthcare services networks in the industry. Its thirteen integrated and complementary divisions provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies have worked with over 95 different pharmaceutical and healthcare manufacturers representing over 200 brands. HealthSTARs mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers and managers. The company is privately held and is based in Woodbridge, New Jersey.
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