DYNAMIC LOGIC APPOINTS MD FOR EUROPE

RESEARCH COMPANY EXPANDING IN EUROPE AS ONLINE MARKETING CONTINUES GROWTH

RESEARCH COMPANY EXPANDING IN EUROPE AS ONLINE MARKETING CONTINUES GROWTH

New York, New York – Dynamic Logic ®, a leading marketing effectiveness research company, has announced the appointment of Suzanne Moorey to head up Dynamic Logic Europes operations as managing director.

President of Dynamic Logic, Nick Nyhan, has given Moorey, who joined Dynamic Logic Europe in Sept 2001 as Director of Sales for Europe, a brief to continue the growth that seen over 2002 and create a best-of-class research solution for marketers using the Internet as part of their overall marketing campaign.

Moorey has ten years media experience, seven years traditional and three years online. She started her career at FT Financial Magazines, then EBC Emap Finance before joining Engage in July 2000 as Agency Services Director (Branding Solutions) where she worked with advertisers and agencies to find brand solutions through online and wireless media.

Nyhan said: Suzanne has demonstrated a commitment to client service and as a result, clients have shown their commitment to us. This promotion is a result of solidifying the business in a turbulent market and she has done that with grace."

Additionally, DLE has brought in Donata Von Finckenstein as Senior Operations Manager. With an expertise in online ad serving management systems, Von Finckenstein adds technical depth to the team and will oversee the technical, administrative, and client services operations.

For further information:
Amanda Harrison
+44 (0)20 8743 7566
+44 (0)7958 200 220
ah@amandaharrisonmedia.co.uk

Suzanne Moorey
+44 (0) 20 7152 4004
suzannem@dynamiclogic.com
www.dynamiclogic.com

EDITORS NOTE

Founded in 1999, Dynamic Logic ® is an independent research company which analyzes marketing effectiveness. Its AdIndex ® product measures online advertising and email. CrossMedia Research measures integrated campaigns which combine the Internet and offline media advertising such as TV, print, and radio. TheMarketNorms database aggregates all the research and makes it searchable. This data is used by both buyers and sellers of advertising as well as cited in ESOMAR/ARF presentations.

Dynamic Logic Europe was launched in 2001 and has conducted studies across 150 sites in ten countries.

Clients include top advertisers such as GM, Gillette, Coca-Cola, Unilever, Miller Brewing, agencies such as Carat, Media.com, Profero, Media Contacts/FCB, Starcom, Ogilvy, and publishers such as Yahoo, MSN, AOL, EMAP Digital, Lycos, iVillage and The Wall Street Journal. Dynamic Logic is based in NY with offices in Chicago, SF, LA and London.

Learn more at www.dynamiclogic.com