Web Browser Toolbar Adds Online News Service to Offer Broader Coverage of the Latest Issues

With the addition of its My News service, the StumbleUpon Browser Toolbar is offering users a more complete and well-rounded source of breaking news items. Stories and articles from a wide range of sources are matched with individual user preferences to present only the most relevant content for Internet news seekers.

StumbleUpon.com announced this week the addition of its My News category to their popular web browser toolbar. This new category expands the uses of this customized content-location tool by giving users more diverse coverage of the news that affects them.

The StumbleUpon Toolbar matches the personal preferences of each user with news stories from multiple online feeds around the world to present Internet news seekers with only the most relevant articles from a wide variety of media sources.

"Despite the attempts of journalists to report on all angles of a story, there is an inherent bias to most news items," states Geoff Smith, President of StumbleUpon. "By using a large pool of news feeds from around the world, we feel we can present more well-rounded news coverage from varying points of view."

StumbleUpon.com offers users a free web browser toolbar which allows them to customize their preferences so they can locate content on the Internet which will be of interest to them. The recent addition of a customized news service now gives users access to a large and diverse source of news items.

"Seekers of the latest news will no longer have to rely on a single source for their news coverage," says Smith. "Our users will obtain a greater understanding of the issues that affect them by viewing news items with varying points of view."

The StumbleUpon news service is available by downloading the free StumbleUpon Toolbar. By clicking 'Stumble' within the My News category, you will locate the latest news items related to your personal preferences.

For further information about StumbleUpon and the StumbleUpon customized news service contact:

Doug Kipp, Marketing & Media Relations
AFAB Publishing & Consulting
Phone: 403-701-1206
doug@stumbleupon.com

Justin LaFrance, Chief Marketing Officer
justin@stumbleupon.com

Web Site: www.stumbleupon.com