Xtreme Information and AdSlogans Unlimited Form Strategic Alliance!

Xtreme Information, the leading global advertising monitoring service, has formed a strategic alliance with AdSlogans Unlimited, the unique global slogan database.

London -- For immediate release, April 7, 2003 -- Xtreme Information, the leading global advertising monitoring service, has formed a strategic alliance with AdSlogans Unlimited, the unique global slogan database. The partnership is an ideal one, as AdSlogans is utilised by advertising agencies to check on prior use of new slogan ideas and to review competitive slogan activity, while Xtreme helps agencies worldwide track, measure, evaluate and review advertising campaigns.

Each month Xtreme views 7,000 new TV commercials and 25,000 new print advertisements from all over the world. Its archive contains over 500,000 TV spots and more than 3 million press ads. These, combined with AdSlogans' own extensive databases and search protocols, provide an unbeatable resource of taglines that covers the globe. Meanwhile, Xtreme offers valuable additional detail about advertising campaigns including spending levels, and more.

Under the terms of the agreement, AdSlogans will have extensive access to global slogan data from Xtreme's vast resources. "I have always admired Xtreme for the extreme breadth of their coverage," says Timothy R V Foster, Chief SloganMaven and Founder of AdSlogans Unlimited. "This alliance will enable AdSlogans to expand its global coverage of advertising taglines while improving our services to our customers."

In turn, Xtreme Information will also offer AdSlogans' services to its customers. "AdSlogans has a large number of unique reports of interest to advertisers focusing on advertising slogans. This alliance will enable us to serve the needs of our customers better by offering Xtreme-branded versions of these services," says Xtreme Managing Director Simon Wylie.

The key reports developed by AdSlogans are LineCheck, which checks proposed new lines for prior or competitive use, TermCheck, which reviews how different ideas are expressed, BizCheck, which lists slogans for a particular brand category and PosCheck, which analyses and compares brand messages and positionings ("Pos") for a given sector.

About Xtreme Information
The world's leading advertising monitoring service, Xtreme Information is located at www.xtremeinformation.com. For further information on Xtreme Information, please contact their Customer Service Team at 44 (0) 20 7575 1886 or e-mail fiona.spencer-nairn@ads.xtremeinformation.com.

About AdSlogans Unlimited
AdSlogans Unlimited is a unique global slogan database, founded by Timothy R. V. Foster in 1991. AdSlogans is utilised by advertising agencies worldwide to check on prior use of new tagline ideas and review competitive activity. AdSlogans Unlimited's search services are used by every one of the top twenty-five advertising agencies in London, plus (thanks to the Internet) many more from as far afield as the USA, UAE, Korea, Canada, Spain, South Africa, Switzerland, Singapore, Belgium, Brazil, France, Finland, Malaysia, Japan, Italy, Israel, Ireland, Austria, Australia, Netherlands, Poland, Croatia, Georgia and Germany.

For more information on Timothy R. V. Foster or AdSlogans' new alliance with Xtreme, or for intelligent commentary upon the advertising industry in general, please contact 'Chief SloganMaven' Timothy R V Foster in the U.K. at 44 (0) 20 8763 2225, or via e-mail at fostair@adslogans.co.uk.

For additional publicity or background materials, meanwhile, contact publicist Angela Mitchell in the U.S., at (954) 983-5877 or via e-mail at Paramitch@aol.com.

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