Mobilink Kuwait selects Swapcom software to deploy its Value Added Services

MobiLink W.L.L., a Telecommunication and IT development company, and Swapcom, a French provider of mobile software systems, today announced a global partnership in mobile value-added services. MobiLink has selected Swapcom cutting-edge technology to roll out wireless solutions in the Middle-East area.

To fulfill users need for personalized alerts, regular news updates as well as information pull directly from mobile phones, MobiLink now offers SMS Airways", a brand new service enabling subscribers to check their flight information via SMS. Users just have to send an SMS with a flight code to a specific short number and the service will automatically notify them if their flight is delayed, cancelled or departing / arriving early, or if users do not have their flight number handy, they can just enter the city of departure or arrival to get the flights arriving or departing to that city. This feature has become such an ease and convince as not a lot of users are aware of their flight numbers. This service is currently available to all users of the Kuwait International Airport (KIA), one of the world's most modern air transportation gateways.

To help MobiLink deploy this SMS Airways" service, Swapcom provided them with the Multimedia Mobile Information Portal" (MMIP) that enables external providers to dynamically import, format and deliver multimedia contents using SMS, Cell-Broadcast or MMS.

To rapidly and securely connect the solution to mobile networks, Swapcom equipped MobiLink with the Multimedia Mobile Gateway" (MMG), an end-to-end messaging platform for mobile data exchanges over multiple supports. This solution allows companies and operators to connect to all wireless networks around the world and easily implement high revenue-generating applications.

The solid background of Swapcom and the good contacts we have with operators enables us to deploy quickly Value Added Services and offer time-to-market services ensuring seamless content delivery. said Eng. Waleed Alsayegh, CEO of Mobilink.

Mobile Market is growing rapidly in the Middle-East. In this context, Swapcom's products guarantee a high scope of service for end users and represent a decisive advantage for our customers, because they improve their wireless services range and offer them a high quality of support." said Abderrahim Rochdi, Sales Director at Swapcom. The key success factor for Mobilink was their awareness of the local market needs in Kuwait and their ability to rapidly implement high value-added services with Swapcom technology."

About MobiLink W.L.L.:
MobiLink W.L.L. (www.mobilink.com.kw) based in Kuwait city, Kuwait, is a value added services provider and Information Technology development company offering global software products and end-to-end solutions for GSM operators, service providers, content providers and enterprises. MobiLink main objective is to develop new technologies and to provide network and vendor independent solutions, applications and services in the emerging fields of wireless. MobiLink with its technology partners is developing solutions for the needs of tomorrow as a visionary technology company and a leader in wireless information provider. Thus customers can benefit next generation services starting from today with MobiLink technology. MobiLink is closely following international development in the field of Wireless and always processing to develop wireless services that suit the needs of the Middle East market.

About Swapcom:
SWAPCOM (www.swapcom.fr), based in Lyon, France, is the leading European provider of software systems and services.

Founded in 1999 by a team of telecommunications experts, is recognized today as a pioneer in SMS, EMS/MMS and Cell Broadcast technologies. Swapcom products enable telecom operators and services providers to design and upgrade mobile network services in order to conduct simple and reliable electronic commerce and communications on wireless devices.

Strategic partnerships with industry leaders such as Oracle, Nokia, and NMS ensure its firm holds on emerging markets for innovative mobile applications. SWAPCOM is a member of the ETSI Association and 3GPP whose mission is to define European telecom standards on mobile telephone networks (GSM, GPRS and UMTS) and is also co-founder of the CB Forum.