Bringing Balance to the Fashion Industry

Fashion and Zen come together to create harmony and balance at LA Fashion Week.

For Immediate Release:

Los Angeles, CA (April 13, 2003) – Spa Promotions was invited to sponsor the first-ever Fashion Business Incorporated (FBI) Zen Lounge at LAs Fashion Week from April 4-7th. Emerging designers from FBI showcased the latest designs in contemporary womens apparel; located at the Synergy showroom on the second floor of the New Mart Building. Massage therapists representing two of Southern Californias premier day spas, the Zen Spa in Calabasas, CA and DreamSkin in Beverly Hills, CA pampered guests and buyers at LA Fashion Week. The event was the first of many strategic partnerships between FBI and Spa Promotions in order to incorporate the spa lifestyle into the fashion and apparel industry. Urban Mystics Yoga provided First Morning Light" yoga classes while guests were offered 10 min chair massages to ease away their market weary bodies. The event was a success and special thanks go to both the Zen Spa and DreamSkin for their presence.

About Spa Promotions
Dedicated to being a socially-conscious business, Spa Promotions offers holistic marketing solutions from design and marketing management to corporate wellness, event planning and non-profit fundraisers to promote the spa and wellness lifestyle. Through exclusive partnerships, Spa Promotions offers the public substantial savings on services, events, and products. They focus on creative, innovative and flexible solutions that deliver results at the least possible cost. Visit www.SpaPromotions.com

About Fashion Business Incorporated
FBI is a non-profit organization with a mission to develop and support start-up and small to mid-size apparel manufacturing companies in Los Angeles. By providing professional development, mentoring, business and management training to owners and prospective owners of small apparel businesses, FBI is able to offer opportunities for networking, marketing and promotion. Visit www.fashionbiz.org

About DreamSkin
DreamSkin is a clinical rejuvenation spa in Beverly Hills, CA dedicated to servicing Los Angeles residents with the latest technology in skin and anti-aging treatments. Their expertise, personal service, and tranquil surroundings make the search for beautiful skin an adventure. Visit www.dreamskin.com

About Zen Spa
Within its funky-peaceful-hip atmosphere, Zen Spa brings the sophistication of a world-class resort spa into a day spa setting. With their luxurious treatments and signature services such as the Classical Rock Massage or Thai Coconut Scrub, you will feel worlds away. Visit www.thisiszenspa.com

About Urban Mystics Yoga
Urban Mystics is Downtowns answer to peace and tranquility. Located in a beautiful loft space at the Gerry Building of the Fashion District, Urban Mystics caters to residents of all ages and physical aptitude. From beginner to advanced, their yoga classes will rejuvenate your mind, body, and spirit. 310-712-2523