ILLUMINATE YOUR CHILD'S EASTER BASKET WITH FLASHIN' LIX LIGHT UP LOLLIPOPS!

Malibu Toys Offers Innovative Easter Basket Idea Sure to Light Up Kids' Smiles This Easter

For Immediate Release:

            ILLUMINATE YOUR CHILDS
             EASTER BASKET WITH
                FLASHIN LIX
             LIGHT UP LOLLIPOPS!

Malibu Toys Offers Innovative Easter Basket Idea
Sure to Light Up Kids Smiles This Easter

Malibu, CA – April 9, 2003 – Still looking for that unique product for your childs Easter Basket that will outshine the other run of the mill items (peeps, jelly beans, chocolate bunnies, etc.) and put a sparkle in your childs eyes? Look no further than Flashin Lix, an innovative candy product by Malibu Toys that is revolutionizing the age-old lollipop. Utilizing cutting edge patented technology, Flashin Lix magically light up from the inside with every lick! Using a specially designed tab, kids can control the special lighting effect whenever they choose, adding a new level of excitement whenever they decide to snack.

Flashin' Lix comes in a variety of yummy flavors and shapes designed to tickle the taste buds and ignite the imagination of children everywhere this Easter. The mouth-watering flavors include strawberry, green apple, cherry, orange, lemon/lime, and grape - a veritable rainbow of delicious joy designed to delight lollipop lovers of all ages. Imaginations are fueled by the dynamic shapes that include exciting rocket ships, friendly dinosaurs, sleek racing cars, cute aliens, playful dolphins, and lovable teddy bears. Children are sure to want to collect the entire wonderful assortment of colorful sweets!

Undeniably the most enlightening candy ever produced, Flashin Lix offers style, flash, and lip-smacking good fun for all lollipop lovers this Easter holiday. Flashin Lix are available nationwide wherever candy is sold at a manufacturers suggested retail price of $1.99 each.

About Malibu Toys
Established in 2001 and headquartered in Malibu, California, Malibu Toys, Inc. develops, manufacturers and markets innovative toys and fashion savvy accessories. Its premiere line, Cosmic Giggles features an array of products including Light-Up Press-On Nails, Light-Up Fashion Accessories, Light-Up Jewelry and Light-Up Cell Phone Accessories. Malibu Toys is the exclusive marketing, sales and distribution agent of Asia-based OTIC TECHTIME, a manufacturer of innovative toy electronic accessories.

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Press Contacts:
Steven Style or Lauren Panaro
The Steven Style Group
New York City
t) 212-465-1290
f) 212-465-1299
email: stevens@stylegroup.com or laurenp@stylegroup.com