Vesdia Corp. Launches Alternative to Last Minute IRA Contributions

New Program Enables Investors to Accumulate Incremental Assets into Tax-Advantaged Savings Plans

ATLANTA (April 14, 2003) – Vesdia Corporation, the nations leading microinvesting technology company, announced today the launch of NestEggz Loyalty Rewards (http://www.NestEggz.com), the worlds first loyalty program created specifically to help individual investors accumulate incremental assets in tax-advantaged retirement accounts. Through the NestEggz program, consumers receive up to a 20% rebate on everyday purchases made through Vesdias network of more than 700 retailers and 127,000 grocery stores including, Gap, Barnes & Noble, Dell, Blockbuster, and others. Retailer and grocery rebates are automatically tracked and deposited in the consumers Individual Retirement Account (IRA), or virtually any other retirement savings vehicle of the consumers choosing. According to Financial Research Corporation, merchant and credit card rebates, such as those facilitated by Vesdia programs, have the potential to represent an incremental inflow of $1.1 billion per year into banks and investment management firms.

In addition to the launch of the NestEggz website, the new program allows members to receive double-rebates through the use of a credit card. Accepted at more than 20 million locations worldwide, the NestEggz Loyalty Rewards Credit Card features a 1% cash-back rebate, no annual fee, and no limit to the amount of rebates that can be earned by the cardholder. NestEggz is a revolutionary advance in the microinvesting concept, for it allows investors to direct rebates resulting from their everyday shopping into virtually any retirement savings plan," says Peter Davis, President and Chief Executive Officer of Vesdia Corporation. Instead of scrambling to make last minute contributions into their individual retirement accounts next year, NestEggz members will have already made regular contributions throughout the year, without incurring any additional out-of-pocket expenses. No other program offered anywhere, by anyone, provides this tax-advantaged savings capability."

Retirement is the most difficult financial planning problem faced by most people", says Jordan Goodman, an eighteen-year veteran of Money Magazine and author of Everyones Money Book", a best-selling book on personal finance. NestEggz will not alleviate the need for traditional contributions towards ones financial goals, but it will help people become more disciplined investors and take advantage of dollar cost averaging. Clearly, this is a program everyone working towards financial independence should join."

About Vesdia Corporation
Headquartered in Atlanta, Vesdia is the nations leading microinvesting technology company. Through its nationwide network of retailers and name brands, Vesdias patent-protected technology enables individual investors to save towards major life events without incurring out-of-pocket expenses. In addition to serving as the savings engine" behind the award-winning BabyMint College Savings Program and the newly launched NestEggz Loyalty Rewards Program, the company's proprietary technology is also licensed by financial institutions, retailers, and credit card issuers to facilitate customer loyalty. For more information please visit http://www.vesdia.com.

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