UNIVERSITY OF DALLAS CENTER FOR PROFESSIONAL DEVELOPMENT AND BUSINESS DECISION RESOURCES ANNOUNCE UPCOMING SEMINAR ON E-MARKETING STRATEGIES
BDR and the University of Dallas announce the scheduling of the Summer 2003 Marketing Seminar Series including the most recent seminar addition, "E-Marketing Strategy: Identification, Selection, Implementation". This exciting two-day seminar will provide those responsible for generating customer revenues online with tools to grow revenues and create customer loyalty. Learn ways to transform customer needs and wants into marketspace opportunities.
Business Decision Resources, with the University of Dallas College of Business Center for Professional Development, today announces its upcoming seminar on "E-Marketing Strategy: Identification, Selection, Implementation" scheduled for May 8-9, 2003. The seminar, part of the Summer 2003 Marketing Seminar Series, provides those responsible for generating customer revenue online in B2B or B2C markets with the tools necessary to plan and execute successful marketing strategies in the global e-business marketplace.
A technical background is not necessary to benefit from this seminar. Participants will learn to:
- Use e-marketing strategies and technologies to grow revenues and build customer loyalty
- Assess and select facilitating technologies for e-marketing strategies
- Transform consumer needs & wants into marketspace opportunities, ahead of the competition.
"My main goal," states Dr. Dale Fodness, the Seminar Leader, "is to help managers, entrepreneurs, and small business owners better understand, predict, and influence the behavior of their customers, with the goals of improving decision making and ensuring business success."
Dr. Fodness consults extensively with clients in communications/telecommunications, computers/electronics, consumer goods, entertainment, healthcare, travel/tourism/hospitality, and e-business. Current and recent clients include Microsoft, Cisco Systems, and AMR. In addition, he has conducted seminars and corporate training sessions in Brazil, Hong Kong, Venezuela, Malaysia, Singapore, Shanghai, Seoul, Mexico, Finland, and Canada over the last year.
This "E-Marketing Strategy" seminar is a one-of-a-kind opportunity to learn the answers you need to succeed:
- What does successful e-marketing look like?
- How can e-marketing technologies be used to grow market share & create new revenue streams?
- How do basic marketing strategies have to change to survive & succeed in the dynamic online marketplace?
- How does a manager correctly identify which alternatives to pursue when creating or changing a firm's e-marketing strategy?
- What are the keys to successful e-marketing strategies?
- What should a firm do to ensure success when it sets about formulating or changing its e-marketing strategy?
- How can marketers analyze their own e-marketing strategies & compare their results to their objectives?
- How does a company identify, assess, & select facilitating technologies for e-marketing strategies?
- What is involved in successfully implementing e-marketing strategies?
"E-Marketing Strategy: Identification, Selection, Implementation" is part of the Summer 2003 Marketing Seminar Series created specifically by Dr. Fodness.
Other seminars scheduled in the series include "Developing Customer-Focused Strategy" and "Value-Based Marketing of High-Tech Products and Services," all of which are being held at the University of Dallas Plano Campus.
Additional seminars are being scheduled in various other cities worldwide. For more specialized needs, Dr. Fodness can also customize these and other seminar topics for organizations requiring in-house training.
Business Decision Resources, PO Box 181853, Arlington, Texas 76096. For additional information: http://www.bdrglobal.com.
URL: www.bdrglobal.com
Phone, UD Professional Development: 972-721-5299
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