Sofia's Diary Goes Worldwide: Mobile Content With Emotion.

Lisbon, 21th April 2003: Beactive, a Portuguese leading company in Mobile Entertainment, announces today the negotiation with different international mobile operators -- European and South-American -- the licensing of Sofias Diary, a successful interactive mobile service that won the hearts of Portuguese teenagers. Sofias Diary" is a full package of innovative and new generation mobile content that was produced to catch the eyes of mobile users of ages from 14 to 20.

Sofias Diary, an Interactive Mobile Service, is an innovative project, which uses new technologies to tell in an interactive and multi-channel way the story of a typical 17 years old girl, Sofia. This is one of the first projects to simultaneously use as a complementary way diverse medias with specific contents and mechanics for each media. Sofias Diary content is published on the Web, in a teen magazine, on daily newspapers, aired on a teen Radio station and a Cable TV Show. Users can follow the story everywhere and interact with it using their mobile phones.

Sofia's Diary is Exclusive Mobile content with emotion. A service where the user can control the everyday life of Sofia - a teenage Girl - who becomes her or his Alter ego and Hero. A Hero that user can build, control or be a friend of. Sofia's Diary is also a brand that allows operators to sell different services, from SMS to IVR and Wap.

Launched on late January in Portugal, the service was a hit in the Portuguese Teen generation, the biggest users of SMS and Mobile services. Sofias Diary was also opening of the 8 Oclock news" on TV, make front-page news headlines in Daily Newspapers and was covered in more than 40 magazine articles and news.

What is Sofia's Diary Mobile Service:

- A SMS Game, where users help Sofia with her dilemmas.
- A Interactive Wap site with the Diary and Content.
- An IVR service with the voice diary and voting system.
- A SMS Votation services: Casting, Contests, Music CD, etc.
- A SMS and Wap Chat service: Sofias friends can chat with Sofia and with her other friends.
- Official logos and Ring tones of Sofias Favorite songs.
- MMS Postcards with Sofias and her Friends photos.
- A MMS Soap Opera subscription service with Video MMS functionalities.

Beactive:
Beactive is Portugals leading company in Mobile Entertainment & Marketing with a Portfolio of 42 games and Mobile entertainment services already developed. The company has contracts with 11 operators in Europe and South America and is promoted by Empresário Digital" program (a partnership between AITEC and Microsoft Portugal). The company is funded by AITEC Group, one of the largest I.T. groups in Portugal.

More Information:
Marta Gomes
Beactive
E-mail: mag@beactive.pt
Web: http://www.diariodesofia.clix.pt