Parks Associates Teams with BusinessWeek Special Advertising Sections for Networking Coverage. Late 2003 special advertising section to examine the business case for deploying home and mobile networks

In a nod to the importance that many companies are placing on networking applications for the home, small business, and mobile environments, BusinessWeek will offer a special advertising section in late 2003. The Special Sections group is teaming with market research and consulting company Parks Associates to write the content for this section. Parks Associates analyst team will examine and analyze the business case for network deployment, particularly those for data and multimedia distribution in and around the home and in public locations.

Dallas, Texas (PRWEB) April 23, 2003 – In a nod to the importance that many companies are placing on networking applications for the home, small business, and mobile environments, BusinessWeek will offer a special advertising section in late 2003. The Special Sections group is teaming with market research and consulting company Parks Associates to write the content for this section. Parks Associates analyst team will examine and analyze the business case for network deployment, particularly those for data and multimedia distribution in and around the home and in public locations.

We are quite excited to be selected by BusinessWeek to write for this special section," said Kurt Scherf, vice president of research. Combining Parks Associates expertise in both primary consumer and secondary industry research, the goal of this section will be to provide readers with a very pragmatic look at the business opportunities that exist in this space."

This special ad section, to be published in the Fall, will provide an in-depth examination of the drivers, opportunities, and challenges of the home networking industry. Topics include: Defining and Classifying Opportunities in Home Networking; Data Networks – The Office at Home"; Multimedia Networking: The Next Frontier; Adding Value to the Fat Pipe": Services that Matter; and Extending the Reach of Wireless from the Home and Small Office.

We are extremely excited about our upcoming special advertising section, " said Stacy Sass McAnulty, Director, Worldwide Special Advertising Sections.

For more information on this special advertising section, please contact Fran Hall at franhall@custpub.com. For more information on Parks Associates, please visit www.parksassociates.com or call 972-490-1113.

About Parks Associates
Parks Associates is a market research and consulting firm that provides information and analysis to its clients on emerging residential, small office, and light commercial technologies. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions.

Its market expertise encompasses the full range of connected-home solutions, including home networks, digital entertainment, broadband and Internet services, and home systems. Parks Associates also hosts two industry events, Forum and CONNECTIONS (in partnership with the Consumer Electronics Association), each year. www.parksassociates.com.

About BusinessWeek
BusinessWeek, the #1 business magazine, reaches over 970 000 tech-savvy subscribers. Because of their business backgrounds, their disposable incomes and general lifestyle they are the well-educated, affluent trend-setters most likely to network their homes in the near future. Approximately 50 percent own two or more home computers, their median household income is $149,000 and the median value of their homes is $304,000. Additionally 70 percent own high-tech TVs or direct satellite dishes.

BusinessWeeks mission is to give professionals the insight, information, and inspiration they need to make smarter decisions about business, finance, and careers. BusinessWeek keeps its readers current on a wide variety of business issues and events; financial trends and projections; and technology and it applications.