The Birth of a Unique Skin Care Company

The Birth of a Unique Skin Care Company

Las Vegas, NV (PRWEB) May 7, 2003 -natural customized skincare solutions, to start a business? Its often a powerful combination of ‘Ive had it, frustration with whats out there, a passion to get it right, and plenty of humor for the ride up the learning curve. If it werent for my long list of horror stories about skin care products, I may not have had the grit to start this venture," Wendy says.

In her world travels, as an Air Force wife, Wendy discovered that women everywhere, no matter their skin color or ethic origin, had the same complaint: skin care products were designed for someone younger, older, oilier, dryer, T"zoned….in short, for someone ELSE. Thats when a question started nagging me," Wendy said. Every woman is a marvelous composite of personality, genes, environment, experiences, and spirit, so why dont they have skin care that reflects their uniqueness?" When she and her husband settled in Las Vegas in 1995, Wendy, a European-trained aromatherapist and aesthetician, established a reflexology and aromatherapy practice that integrated her expertise in botanicals and essential oils with her growing interest in the nurturing of the soul.

But with the success of the practice, the nagging became louder. Wendy realized that she could no longer ignore her calling: to provide women with customized, natural skin care. In 1997 Aromaprofiles was born. Wendy calls the five years spent perfecting Profiles and the unique Aromaprofiling Analysis, which profiles customers skin, personality, and environment, testing ingredients for efficacy and streamlining reams of historical and scientific information on aromatherapy, health, and related topics a true test of my determination."

She passed that test with flying colors. In early 2002 Profiles, a customized aromatherapy skincare line formulated to bring balance and a radiant glow to the skin from the inside out was launched, along with Aromaprofiles.com, a virtual customization skincare store, and AromaUse©, an online magazine featuring Aromatherapy 101, tips on creating a mind, body and soul connection, and other important subjects for women.

For further information about any of the Adassa James Institute, Inc. products, call 702-735-0544 or 702 393-8162 or visit http://www.aromaprofiles.com.

About Adassa James Institute Inc. (Aji)
Located in Headquartered in Las Vegas, Nevada Aji is committed to providing natural skincare solutions. In addition to partnering with the Junior League in its efforts to support childrens charities, Aji is likewise dedicated to safeguarding the environment and has implemented a bottle and jar recycle program to support local and global conservation efforts.

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