Response Marketing Group Changes Name to ‘800 Response

Response Marketing Group, a leader in shared use vanity 800 number services, is changing its name to ‘800 Response, as well as unveiling a new logo, website and corporate identity package, effective immediately.

Burlington, VT – Response Marketing Group, a leader in shared use vanity 800 number services, is changing its name to ‘800 Response, as well as unveiling a new logo, website and corporate identity package, effective immediately.
   
We feel the new name better conveys the fundamentals of our business" said Mitch Knisbacher, the firms President and CEO. Even after all the dramatic advances in technology like real-time online call tracking, the focus of our business remains our unparalleled selection of toll-free numbers. We think the name ‘800 Response speaks directly to this fact."

Vanity numbers – numbers like 800-NEW-SALES or 800-NEXT-CAR – are proven advertising response mechanisms, and increase advertising response rates in a wide variety of media. Vanity numbers from the ‘800 exchange are frequently referred to as the ‘crown jewels of toll-free due to consumers unmatched recognition of the 800 exchange as the dominant toll-free brand.

In conjunction with selecting a new name, the company developed a new logo and corporate identity package, and launched a redesigned website at www.800response.com.

800 Response, previously known as Response Marketing Group, has been providing interactive marketing and telecommunications services since 1990. The principals of Response have over 30 years experience in the industry and are continually developing innovative ways for businesses to market their products and services.