Unisons Its Time to Change Your Plugs" Tagline to Also Be Used by Honeywell Consumer Products Group in National TV Ad Campaign

Honeywell will use Unisons tagline for Autolite Aviation Spark Plugs – Its Time to Change Your Plugs" – in its new television ads for Autolite automotive spark plugs. Unison has featured the Its Time to Change Your Plugs" tagline in aviation trade publication ads since January 2002 in conjunction with its popular icon, Autolite Annie."

Unison Industries announced today that Honeywell will use Unisons tagline for Autolite Aviation Spark Plugs – Its Time to Change Your Plugs" – in its new television ads for Autolite automotive spark plugs. The new Autolite ads will feature characters from the FOX animated series KING OF THE HILL and will run during select pre- and post-NASCAR programs on FOX as well as on additional cable networks including Speed Channel, FOX Sports Net, FX, Sci-Fi, Comedy Central, CMT, TNN, and OLN. McCann-Erickson Detroit developed the television ads showcasing Autolite Double Platinum Spark Plugs.

Unison has used the Its Time to Change Your Plugs" tagline in aviation trade publication ads since January 2002 in conjunction with its popular icon, Autolite Annie." Unisons ads featuring the tagline appear in leading aviation publications including Flying, Trade-A-Plane, Aircraft Maintenance Technology, AOPA Pilot, Aviation Maintenance, Plane & Pilot, and the Aero-News Network aviation news Web site.

Our ad agency, The Robin Shepherd Group, created an effective tagline that has truly struck a chord with the general aviation market," said Brian Wenzel, Unisons marketing communications manager. More and more pilots, aircraft owners, aircraft technicians, flight schools, cargo carriers, regional airlines, and engine maintenance facilities are changing their plugs to Autolite Aviation Spark Plugs. Honeywell also saw the value in this memorable tagline, and were excited about its use in the automotive market as well. So whether youre in the air or on the ground, its time to change your plugs to Autolite!"

Since their re-introduction into the general aviation market by Unison in 1999, Autolite Aviation Spark Plugs have become the massive aviation spark plug of choice for value-conscious aircraft owners, aircraft technicians, and engine maintenance facilities. Autolite Aviation Spark Plugs are FAA-PMA approved for virtually all GA aircraft flying today. Unison manufactures Autolite Aviation Spark Plugs at its facility in Rockford, Illinois.

Headquartered in Danbury, Connecticut, Autolite is a unit of Honeywell Consumer Products Group.
Autolite is one of North Americas largest producers of premium original equipment and aftermarket spark plugs. It recently reached a major milestone when it manufactured its 9 billionth spark plug at its facility in Fostoria, Ohio.

KING OF THE HILL airs Sundays (7:30-8:00PM ET) on FOX. Mike Judge and Greg Daniels are co-creators and executive producers and Michael Rotenburg, Howard Klein, John Altschuler, and Dave Krinsky are executive producers of KING OF THE HILL, which is a 20th Century Fox Television Production in association with Deedle-Dee Productions, Film Roman, Inc., Judgemental Films, and 3 Arts Entertainment.

Unison, a wholly-owned subsidiary of GE Engine Services, Inc., is a leader in the design and manufacture of electrical components, sensors, and systems for aircraft, industrial, marine, and space uses. Headquartered in Jacksonville, Florida, Unison operates manufacturing facilities and logistics centers worldwide. Additional information about Unison is available at www.unisonindustries.com. Autolite is a registered trademark of Honeywell International, Inc. Unison manufactures Autolite Aviation Spark Plugs under license from Honeywell International, Inc. Its Time to Change Your Plugs" is a trademark of the General Electric Company.

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